Thread: Keyword Value

How is the cost of using Yahoo for pay per click as opposed to Google? I get more clicks going from Pay Per click for my site that concentrates on San Diego houses for sale. Looking forward to hearing back. I was getting a ton of clicks from Google but things seem to have changed over the last week. This is why I am prepared to switch over to Yahoo, if need be.

I'm not 100% sure but think that yahoo lets you pick your on price per click. I think though the lower your price per click, the lower on the results page you will be. I just started a website and haven't invested in any yet but looked at yahoo and that's the way I understood it. It's probably good to invest on both yahoo and google.

It is surely a good thing if you try to invest on both Yahoo and Google.

I have not yet tried the yahoo PPC but it will be much cheaper then the google because it have almost 15 percent market share.

Generally, Yahoo ads cost less per click, but it really depends on the keywords you are trying to bid on. Also, I recommend trying a variety of PPC campaigns across different networks (i.e. Bing, Facebook) and on top of all of that, test, test and test! You may be paying more for one PPC campaign, but if it's generating more leads for you, then it may make more sense to go with that one.

Yahoo keyword bidding is usually cheaper than Adwords (Google) but you'll also be getting less overall traffic.
The ROI seems higher with Yahoo/MSN though; I don't know if it's because Yahoo/MSN focus their ads more tight to keyword searches, or Google allows ads to show too broadly...

They have to be pretty similar.. maybe a little less because less people use it because it's hard to scale because the volume is lower.. but very possible (and easy) for you to do.

If your traffic from Google has declined it MAY be time to freshen up your keyword choices and/or your content. To really take advantage of the pay-per-click systems, I THINK (still working out my own kinks) you have to be really diligent about updating content and settings. Just a thought not a proclamation.
Good Luck!

Keywords are the cornerstone of any marketing strategy, because these words search engines used to find information on the World Wide Web. The best way to find keywords AdSense do some keyword research.

I dont know about Yahoo messenger but I have experience some other sites. They pay $0.1 cent per click. AVerage is 2. 5, some sites pay $8 cent per click.