Thread: Branding & Identity - Essential Guidelines for Success

Overview
Branding is the art of establishing a visual, emotional, rational, and cultural connection that you associate with your service or product. It not only motivates the buyer, but solidifies user loyalty to your company. A well-designed logo is the first and most important step to strengthening the effectiveness of your company’s branding campaign.

It is important to consider your options when choosing a design company. There are many companies out there offering $100 logos, free business cards, and a variety of other promotional offers that do not consider all the crucial elements of what branding really is. These are cookie-cutter companies, reusing graphics, templates, and other mass produced materials that ultimately reflect negatively upon your company. They do not take the time to inform their clients that there are many things to consider when choosing a marketing / advertising solution.

There are several different steps that we take in our branding and identity design:

Research
Market research is essential to successfully identifying all of the elements that will contribute to a successful branding campaign. We have several different variables that we consider when approaching the research of your brand.

Target Audience
Identifying the target audience of your identity will serve to maximize the efficiency of your brand. Major demographic qualities such as race, age, income, disabilities, mobility, educational level, home ownership, employment status, and even location are considered in the full identification of your target audience.

Competition
Your company can only become as successful as your best competition. We will identify and target your competition through a comprehensive analysis of your target audience. We will present you with our picks of website and designs that are successful in your market both graphically and functionally.

We also encourage our clients to take a preliminary step before coming to us to design your site. If you know of any companies who’s sites or designs effectively achieve any element that you would like us to draw influence or inspiration from, whether it is relevant or not to your market, feel free to bring them to the table. We will not copy or plagiarize any designs whatsoever. We can, however, translate our client’s ideas, and the reference materials that are provided into a truly unique and beautiful final product.

Image
No website or design is complete without some form of graphic application. Image choice in graphic design is essential to achieving a system of message-to-user communication that clearly represents your services or products to your client base. We have an extensive amount of resources that we use on a daily basis for this specific purpose. Based on our market research, we will choose a collection of images and designs that will be used solely on your project. This material will be custom-tailored to effectively brand and advertise your company’s presence in print and on the internet.


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Do you really believe that branding works online? Especially when you are talking about the importance of image and the art of establishing a visual, emotional, rational, and cultural connection. Just curious.