Thread: The Best Type Of Real Estate Website Design

The best type of real estate web design you should build is a Direct Response Design. A direct response design does only few things it gets your prospect to respond to buy or list a home with you or to to request further info from you.

That means copy, plays an important role your website must use trigger words that make buyers and sellers salivate to use you only you for their real estate needs. Provide key benifits why you are the right person to help them and that you understand what they need. Remember you're competing against the next guy and you have to stand out.

Trd

you are right, in addition to that..your design should be attractive to the prospective buyers so that they will be interested with what you're selling..

Sometimes websites can do the work for you including more than make them just salivate. How about one that educates them on not quitting their job before their closing. Or talks about the area and gives them maps of your local area. Perhaps listing sister websites about different other specilized topics would be helpful also. Yes, it would be great if the website was there to capture interested leads, but I wouldn't recommend making no contribution to the internet users online expereince. Throw them a bone or put in your two cents to let your visitor get to know you.

Originally Posted by TRD

The best type of real estate web design you should build is a Direct Response Design. A direct response design does only few things it gets your prospect to respond to buy or list a home with you or to to request further info from you.

That means copy, plays an important role your website must use trigger words that make buyers and sellers salivate to use you only you for their real estate needs. Provide key benifits why you are the right person to help them and that you understand what they need. Remember you're competing against the next guy and you have to stand out.

Trd

I have to disagree. What you are describing is a vanity site where the agent brags about how great they are. This is the most common type of real estate site out there. Today's consumers are turned off by this type of marketing. If you turn them off they will not respond.

Consumers are looking for help/info/listings.

The most productive sites are the ones that provide the most information that helps the consumer. Offering free help through your website is a way to build loyalty with consumers long before they ever contact you.

Of course, call to action requests are and will always be a must.

Originally Posted by TRD

The best type of real estate web design you should build is a Direct Response Design. A direct response design does only few things it gets your prospect to respond to buy or list a home with you or to to request further info from you.

That means copy, plays an important role your website must use trigger words that make buyers and sellers salivate to use you only you for their real estate needs. Provide key benifits why you are the right person to help them and that you understand what they need. Remember you're competing against the next guy and you have to stand out.

Trd

I'll disagree. Like Greg stated in his post, if you play up the "here are my qualifications and achievements" angle you're more likely to turn off prospective buyer clients. Remember, real estate agents are among the least trusted professionals.

I'll also add that there are no universal "trigger words" that "make buyers and sellers" salivate. Great advertising, whether it be a TV commercial, print ad, or a web site is designed to appeal to a specific buyer demographic.

For an agent's web site to be successful, the ad copy must appeal to the specific buyer client that you are targeting, especially the headline tags (since nowadays people prefer to skim rather than read). If you can successfully navigate web surfers to action points on your site via a clear navigation system and targeted ad copy you increase the chance of developing prospects from your web site.

One of the primary goals of any real estate web site should be to "build the bonds of trust" between the agent and the prospective buyer client. This is accomplished by providing relative, detailed information to the web site visitor that helps to brand the agent as the industry leader in that market. By doing so, the web surfer is more likely to take that call to action.

There's actually a lot more to proper web marketing, but this should help point people in the right direction.

I don't think I recommended a vanity site really where a realtor would simply mention all their credentials. Nope, sure didn't. However, if you were to leave off your customer reviews of your great service, then you would be remiss.

I intended to suggest providing local area descriptions and links as well as information to better inform your clients of the transaction process. This was in contrast a bit to your initial primary objective of just converting visitors into registrations or requests for assistance.

Originally Posted by DonovanK

I don't think I recommended a vanity site really where a realtor would simply mention all their credentials. Nope, sure didn't.

Nobody questioned your post. In fact your post was right on the money.

nd, if you use a template with the same content from a RE web design, you'll be penalized for duplicate, like alamode or point2, etc...

Yes, you should definitely manipulate potential homebuyers into listing with you. Go copy!

Dynamic sites are the way to go especialy if you plan on having a lot of properties and more than a couple of agents they are also much easier and more interesting for the user to search for there ideal home otherwise i agree with some of the posts above I believe honest information about the area they are in is paramount.
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