Two real questions that I see here:
- Is there an advantage to useing a keyterm in the URL
- What should be the name of the website
IN regard to #1, there is no real answer. You will find people out there who swear by it and those who have had success without it. However, if you are going to use a key term in the URL, the better key word would be real estate since that is typed in far more than the word homes
In regard to #2, what I always tell my clients is that it depends if you plan on either hiring people in the future or plan on selling the website when you retire. If the answer is yes, than branding it with your name would not be the best way to go in my opinion. An agent would rather have an e-mail that says
joe@bchomes.com than
joe@billsmith.com
Also, when coming up with a name for offline marketing, it needs to be short and easily remembered. You would never use a domain name like national-real-estate-directory.com for offline marketing.
Just my two cents.
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