Content and key word density

**frobn** · 03-25-2005, 06:20 AM

Originally Posted by HHI Golf Guy

BZZZZZZZZZTTTTTT! Go to the back of the class.

The definitive article on G is the Hilltop paper which among other things discusses "hub" sites and "authority" sites. Yes, inbound and outbound links are the key factors in hub and authority sites, but its a bit more complicated than Google bombing a site with 50k links (although that did work for a while).

HHI, thank you for the link. It is a fascinating article. In reading it though, I was struck by the emphasis on "expert" and "authoritative." My theory is much simpler and one in which you do not need expert and authoritative sites as a precondition to arrive at relevance, instead you need common usage. For example, a word that is not in the dictionary will be added to the dictionary when common usage reaches critical mass. Likewise when the billions of associations and correlations to key words and key word phases reach critical mass they are ranked and entered into the google dictionary for reference. This is spectulation only.

**Las Vegas Homes** · 03-25-2005, 01:12 PM

Frobn you may be correct it could just be a flute. My own personal guess is that the site is authoratative within the online drug order business and has several thousand backlinks. The only content on this site was real estate agent links with less than a 100 word blurb about the page. IMHO google has always been about BLs where msn and yahoo look at density and relevance more so than google.

The seo of real estate sites has become as bad as the porn industry. Google is always tweaking its algo to keep seo's off balance. With real estate being a big money word for google adwords they dont want to allow new and good real estate sites to place. Hence they would lose a lot of money from adwords.IMHO

**VegasMack** · 03-27-2005, 01:57 AM

Originally Posted by frobn

Even if Google ignors content it still does not lessen the need for relevant content for the visitors who do arrive at your site.

I have a couple of sites with very little content that rank well in Google. Three sites are Agent sites that I have been waiting on content from my clients.

One is a site that I built just to age but never really completed it.

But I believe you are correct about rather Google requires it or not, content should be there for your visitors.

~VegasMack

**Las Vegas Homes** · 03-27-2005, 02:34 AM

Real estate sites should always be built with the consumer in mind. We are though sometimes forced to forget this because of google and their lack of considering content when choosing to rank one site over another.

**VegasMack** · 03-27-2005, 05:45 AM

But it is not just Google. I have noticed this trend in the other search engines as well.

It could be that for so long, when content was King, most REALTORS