Pay Per Click (PPC)

**Michael Wilson** · 09-27-2011, 03:44 AM

Pay Per Click is a process in which the advertiser selects a keyword and when any searches targeted to that keyword generates a “click” for that website, the website owner pays the publisher (Like search engines). Since these are paid Internet Marketing Options, the search engines display them separately, adjacent to the organic searches.

Now the question very commonly asked is, how is this type of marketing billed? Well, there are two methods:

Fixed Rate PPC: As the name states, in this method, the advertiser and the publisher decide upon a fixed rate per click. This is called the Cost Per Click.

Bid Based PPC: This is a method in which the advertiser bids for the advertisement to be published. The higher the bid, the higher the ranking of the ad. And a potential of higher conversion rate.

**Michael Wilson** · 10-02-2011, 11:55 PM

Hello,
I have mentioned it in my Post what is PPC and Methods of PPC, and i would like to help you.
PPC work Procedure.
PPC is nothing but one type of SEO activity, and it is Paid Search, In PPC first of all target some keywords, submit your ad, and then your listing will be on top of the Google listing when someone search by your keyword.
And When someone visit your Site You have to Pay as per Method you have selected. Either Fixed Rate or Bid Base.

**Carla Hailey** · 10-03-2011, 09:04 AM

One downside of pay per click is, it's a bit expensive in bidding for popular search terms and keywords.

**Michael Wilson** · 10-03-2011, 10:58 PM

Hi Carla,
I agreed with you, Pay Per click is quite expensive Method. Organic Activities are very Good then PPC.
In Pay Per Click You will get result in a minimum time, but it will be till you pay for it, While in Organic activities, you will get Numbers of activities and by these activities you get Good rank in Organic Search.
Thank you to all for your suggestion.

**Michael Wilson** · 10-05-2011, 02:36 AM

Yes, of course it will help us to increase Traffic and immediate visibility but as a name suggest Pay Per click we have to pay per clicks on our Link, and its quite Expensive method. But if we want our Rank in Organic activity and if we have little more time then we have to do Off page activities.
What You guys think? Pay per Click or Off Page Activities?