What do you think about Google Instant?

**Johnkitty** · 09-19-2010, 08:47 PM

Hi! What do you think about google instant search? Does it affect any result and SEO process?

**Jacqueline Star** · 09-23-2010, 04:29 PM

As a surfer, I find it annoying and would turn it off. It doesn't make search faster but actually slows it down by showing me irrelevant results. For seo purposes, I think it could benefit Ad Words advertisers because they are getting more exposure but the traffic may be not as targeted.

**LRE** · 09-24-2010, 11:40 PM

As a sufer I find it in the beginning verry annoying but I get used to it. Also you have the option to switch it off that is good,

As a site owner I think we need to focus (in SEO) more on shorter keyword phrases.
I best explain with an example:
Site A is high in SERPS for 'real estate denver UK' but not for 'real estate denver'
In the past when someone was searching on google he had still some traffic from people searching on 'real estate denver UK'. But now in Google Instamt Site A will probably get less searches for that keyword phrase because the surfers types 'real estate denver' and it is possible he find what he is looking for and he maybe doesn't searh further for the other keyword phrase 'real estate denver UK'