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On this webinar, Rahna discusses:
* Why branding is important
* How branding can bolster your competitive advantage
* Why branding increases sales
* Five ways you can strengthen your brand communications (even on a shoestring budget!)
For over 20 years , Rahna Barthelmess has passionately built some of the world's beloved brands, most notably LEGOŽ Toys, Miracle-GroŽ Plant Food, and TexacoŽ Gasolines. She has shared her expertise and branding programs with thousands of business professionals in a variety of industries. As Chief Branding Strategist of Beacon Marketing, Rahna understands how to translate classic marketing ideas into practical "how-to's" that audiences can immediately apply to their own business lives. Rahna pulls from real-life experiences - lessons learned from some of the marketing greats over the past two decades.