Thread: Video Tours vs. Virtual Tours

Is this the dawning of a new era with internet video picking up speed? There are certainly a lot of advantages to video tours over virtual. They're more personal, you can focus on the qualities of a room rather than just showing every unattractive detail. What do you think?

Been doing them for over two years. Absolutely! It's definitely the way the smart realtors are going in regards to marketing real estate and themselves.

I agree. Video tours are the way to go. Virtual tours become obsolete.
But at $200 a piece, geezz...No wonder more and more agent are doing them themselves...Well, it was the same with vitual tours anyway...

$200 apiece? I believe in the business world, that's called "cost of doing business"!

That's the difference between successful realtors and those that are not. Those who are successful know it takes money to MAKE money. You can't do your business in a professional way by not spending money!

Taking that philosophy, why on earth would I want to enlist a realtor to sell my house? I can do it for hundreds of dollars instead of using your professional guidance and paying TENS of THOUSANDS of dollars in commissions! Maybe because you're professional? Maybe because you have experience? Maybe because you have the tools at your disposal that I do not have?

This is what strikes me as odd.... realtors love to tell FSBOs why they should use a realtor and pay tens of thousands of dollars in commission, yet they feel it is OK to build their own website (even though they have no clue), market their own business (even though they have no clue), take their own photographs (just because you own a $200 camera doesn't mean you know how to take a good photograph), do your own tours, design your own flyers and marketing pieces and newspaper ads...

THIS is the difference between a successful, PROFESSIONAL realtor/ businessperson and one who is not.

Originally Posted by RealEstateVideoTours

$200 apiece? I believe in the business world, that's called "cost of doing business"!

That's the difference between successful realtors and those that are not. Those who are successful know it takes money to MAKE money. You can't do your business in a professional way by not spending money!

Taking that philosophy, why on earth would I want to enlist a realtor to sell my house? I can do it for hundreds of dollars instead of using your professional guidance and paying TENS of THOUSANDS of dollars in commissions! Maybe because you're professional? Maybe because you have experience? Maybe because you have the tools at your disposal that I do not have?

This is what strikes me as odd.... realtors love to tell FSBOs why they should use a realtor and pay tens of thousands of dollars in commission, yet they feel it is OK to build their own website (even though they have no clue), market their own business (even though they have no clue), take their own photographs (just because you own a $200 camera doesn't mean you know how to take a good photograph), do your own tours, design your own flyers and marketing pieces and newspaper ads...

THIS is the difference between a successful, PROFESSIONAL realtor/ businessperson and one who is not.

As a fellow marketer, I feel your pain. This is really true for all businesses. My uncle (in-law) asked me to review a web site he made for his company, and let him know if I could do anything to improve it. Well, he's not a web designer, so I gave him my honest opinion that the web site looked unprofessional and they needed to have it redesigned. He never talked to me about it again. The business is being liquidated now. I don't think that is the sole reason, but the mentality behind it is.

I don't like the saying "you need to spend money to make money" I think a better way to put it is, you need to present yourself professionally.

Not every listing requires a Video Tour. If it is a top property in the area, It may make sense, but in the end, it comes to how much money to spend per listing. If your listing is a million dollar home, it may make sense, if it is a hundred thousand dollar home, it propably doesn't.

Just my 2 cents.

I'd rank them at the same level of need as a virtual tour, maybe slightly higher.

Originally Posted by RealEstateVideoTours

$200 apiece? I believe in the business world, that's called "cost of doing business"!

That's the difference between successful realtors and those that are not. Those who are successful know it takes money to MAKE money. You can't do your business in a professional way by not spending money!

Taking that philosophy, why on earth would I want to enlist a realtor to sell my house? I can do it for hundreds of dollars instead of using your professional guidance and paying TENS of THOUSANDS of dollars in commissions! Maybe because you're professional? Maybe because you have experience? Maybe because you have the tools at your disposal that I do not have?

This is what strikes me as odd.... realtors love to tell FSBOs why they should use a realtor and pay tens of thousands of dollars in commission, yet they feel it is OK to build their own website (even though they have no clue), market their own business (even though they have no clue), take their own photographs (just because you own a $200 camera doesn't mean you know how to take a good photograph), do your own tours, design your own flyers and marketing pieces and newspaper ads...

THIS is the difference between a successful, PROFESSIONAL realtor/ businessperson and one who is not.

I agree with this completely. I observe that some agents dont really want to spend the necessary money needed to properly promote a property, they feel as though they can do it all themselves.

It is becuase of this why some properties sit on the market for long periods of time. This in turn makes the company look bad and also the who Real Estate Process look bad....

Any we wonder why some people prefer to sell their own property...

An effect agent is one who is not afraid to spend the money, one who has an effective team, and one who is not greedy.

Agents should only specalize in one thing and use the services of people who specialize in other things, for instance Web Site Designers or Photographers

Another advantage of video over virtual, is viral marketing! With the popularity of videos today, these can be used to generate traffic back to you and your site as well as the listing!

You definately want to go with video tours as you can post them on places like youtube getting you free links and traffic back to your site, you can also have them run on a display in the window etc.