Thread: Short Sale Marketing

Short sale is now common because due to the huge increase of foreclosures.
Few tips in shortsale
- Be ready for anything, short sale can be finalize with banks with in 2 weeks.
-Short sale is unpredictable specifically if time is an issue.
-Find out how many loan the borrower has on the home.

Have a clear marketing message....

• Encourage your prospects to contact you by telling them exactly what you want them to do when they read your marketing piece.
• Let prospects know WHY they should contact you, and that message should be about them, not about you.
• Make sure your message addresses their situation and how you can help them solve it.
• Be consistent

Short sale marketing doesn't mean you have to do commercials or even take out a billboard. Getting sellers in need to reach out to you often just means putting key ideas in to place that are cheap (sometimes free) that will let people in need of help to raise their hand and call you!

I read your question and I wondered the same thing myself,
from what I understand a "Business Builder" probably
shouldn't worry about this too much, but I could be wrong
so here's what I found Tips of Jamey Bridges

Real Estate Marketing For Short Sales
In all real estate markets there are short sale sellers. For a variety of reasons, homeowners can be in the situation where they need to sell their home, but there isn't enough equity for them to be able to accomplish their goal. These home sellers have the need, but they don't know how to get help.

The real estate professional that can put themselves in the position to solve their problem can pick up 5, 10, or even 20+ listings every month. Before getting into how to market for these listings it's important to understand some of the challenges that you will be undertaking by taking short sale listings.

Short Sale Listing Challenges and Solutions

Although this niche allows for a tremendous source of business it does have some of the following challenges.

* Massive amounts of paperwork
* A large percentage of them can fail
* They can be very time intensive

The great part about these challenges is they can be solved easily, when you have a good system to follow. The massive amounts of paperwork and the amount of time necessary to process a short sale can easily be outsourced. In fact, many of these processes can be contracted out to people who you don't even pay until closing.

To overcome the battle of the ones that don't succeed, it's important to take advantage of the buyers calling on the listing. Every short sale listing you take should result in 1-3 additional buyers that end up in a closed transaction. Imagine for every listing you took, you 3 additional closings!

Marketing for Short Sale Sellers

Short sale sellers need help and they need help quickly. Most home owners in the position of needing someone to help them when they don't have equity understand that they have a problem, they just aren't sure how or even IF it can be solved.

Your marketing messages should be crafted around solving their immediate problem, alleviating their fear, and providing a solution at the same time. For example take the following marketing message:

Don't Lose Your Home To Foreclosure, I Can Sell Your Home in 59 Days...Guaranteed

Many home owners don't understand the term "short sale" but they are aware that they could end up in foreclosure. You can use your marketing message on direct mail, pay per click ads, postcards, and your website. Let homeowners know that you are there to determine how you can help them and you will book fresh appointments weekly.

We invite you to discover more about marketing for short sales and closing more sales with our free real estate marketing book.

As part of the Real Estate Success Program, James Bridges, coaches real estate agents across the country on effective real estate marketing techniques.

The Real Estate Success Program coaches and trains real estate agents on all aspects of real estate marketing from taking FSBO listings, Expired Listings, objection handling scripts, social networking and internet marketing. All training and coaching is designed with the busy real estate agent in mind. The real estate training systems are designed to be cost effective with a focus on lead generation that results in consistent closings every month. We invite you to discover more on real estate marketing at the real estate success program.

Short sale marketing doesn't mean you have to do commercials or even take out a billboard. Getting sellers in need to reach out to you often just means putting key ideas in to place that are cheap (sometimes free) that will let people in need of help to raise their hand and call you!

I agree. Short sale marketing is putting your services 'out there' as an assistance to those in distress. You can guide them through the process and make sure your marketing states this.

If you're trying to market yourself as a Short Sale Specialist, there's a couple things you should do. The first thing is to make sure that you have short sale information on your website. Most consumers have no idea what a short sale is or how it can help them. By putting basic information about the short sale process on your website, you'll let potential clients know that you know what you're talking about and inspire trust. The other thing you should do is get your CDPE certification and display that you're a certified short sale specialist on your website which will help you market yourself as an expert in that field.

Short sale is the trendy market in real estate right now because it was the fastest way to sell the property. Due to many cases of foreclosure houses, short sale is rapidly boosting up in real estate marketing.

The short sale realtor permits you to dispose the huge credit that is outstanding from your shoulders and live a tension free life. This process offers you a brand new start after the foreclosure is being discontinued and in addition, it protects your credit from any further damage.