How to market a Fannie Mae approved property

**Spinn** · 05-17-2010, 07:12 PM

I am working with an agent who represents one of the most exclusive properties in Miami Beach. This multi billion dollar property has just been Fannie Mae approved. This is very unusual in this area as almost none of the properties are approved for loans because most of the owners are out of state and do not live in their properties.

This is a very big advantage in this area. How can we best leverage it to maximize sales and interest?

**homefish** · 06-03-2010, 10:39 AM

Multi billion dollar property? Do you mean million? If it's really a multi-billion dollar property, I imagine a dedicated team of marketers would be handling this.

One thing you will want to do regardless is register the domain of the address of the property. If its 218 Williams St, register 218Williams . com or similar.

Other things:
List it on trulia / all the web 2.0 property listing sites.
Talk to the neighbors and ask how they found out about their homes.
Get written up on blogs specializing in large real estate purchases.

Also, on the website, make sure you allow google to index it - people searching Google for that address are your target audience.

**Spinn** · 06-03-2010, 10:44 AM

no, it is billion with a b, a large luxury resort in Florida. I am trying to help an individual agent with marketing ut she has fallen off the face of the earth, Thanks for the tips...if she ever gets back to me I will employ them. Why an agent wouldnt want almost free marketing is beyond me.

**Ace** · 07-06-2010, 03:06 AM

Originally Posted by Muldrew

Yes, the federal government has seized Fannie Mae and Freddie Mac. This action could cost the tax payers trillions of dollars. But in the end the government is hoping to reap value in the long term securities. They hope to strengthen the U.S Hosing market and to promote stability in the financial market. Mortgage rates are expected to be lowered in the short term. After the federal action Sunday. Mortgage rates lowered in California a full percentage point.

wow I never knew this was happening. I guess we as taxpayers need to collectively help the government, but its happening all the time now. They will probably squander that money and then tax us in a different sector to make up for it.

**jhonmartin** · 08-31-2010, 12:04 AM

I do not believe you are correct on the assumption that a board has the requirement to check the purchasers funds... Most boards just do a background check for criminal history.
bayut.com

**Albert L.** · 12-30-2010, 10:10 PM

If you are looking to start marketing for your property, first of all you need to create a plan and determine your target audience. Is your home suitable for first-time buyers or is it a move-up home? What age range do your target buyers fall into? While you may be able to base your answers on personal experience, also review houses like yours, particularly if they've sold recently, to see who bought them. This is the group to whom you will direct most of your marketing activities.