Marketing the handover of flats

**manoj0309** · 05-06-2010, 02:14 AM

Hi friends,

I am student of one of the leading management colleges in India. I am working on an academic project in real estate. Its called "marketing the handover process"

Most real estate companies ignore the customers after sales. However, if a marketing scheme is built around the handover process, it can increase customer satisfaction..

What I mean is the activities that can be done while giving the keys of flat to the customer:

for eg: a Puja can be performed, a box of chocolates can be given, gifts can be given.

If you are aware of any such practices by any builder, Please reply on this thread.

Also suggest ways of marketing this final step...what all can be done while giving keys of flats to customers...pour in your ideas...

I'l be sharing my report after completion of my project. Let us all work towards building a successful strategy

**andrewsmith** · 05-06-2010, 11:31 PM

Good tips has been shared by you and awesome concept has been shared by you thanks for sharing it.

**manoj0309** · 05-06-2010, 11:38 PM

Hi,

I would appreciate if you could contribute by extending the ideas.

What would you desire as a customer?
Or if you were a marketing manager in a real estate company, what other strategies would you have implemented?