Thread: Marketing on Youtube

is this a fact or a presumption? What kind of videos should be posted? I mean, I understand the power of "Viral Marketing" but wase't that powerful just because it was different? My point is that now when you go to YouTube, you have 300 Million Viral marketing things which wont make any difference anyway...

I think what drives traffic is interesting content...

In my humble opinion, people looking to buy property aren't dashing over to YouTube to try and find their dream home. People will use search engines to find a realtor in the area they are looking to buy, and then search for properties on these realtors' websites. Personally, I find it rather tedious sorting through millions of irrelevant clips to find those few marketing property.

I agree that hardly anyone surfs Youtube, but Youtube gets extremely good placement -- extremely quickly. And people DO visit youtube videos when they rank well on the SEs.

To demonstrate what I'm talking about, I googled the extremely competitive term "Buy Cheap Viagra". At any given time, you can usually find a brand-new youtube video about cheap viagra on the first page.

Granted, they don't last long, but they usually make it to page 1 within an hour or two of being posted. With a high-traffic term like that, it's worth getting to page 1 for just half-a day. Then, when it gets dropped, they do a new video.

Personally, I'm just not sold on the whole YouTube for home marketing train of thought.

Can anyone name someone thats done a deal that came through YouTube?


And if you can: how many people can you name that have NOT done a deal through YouTube (that submit videos regularly)?


Seems like the hours spent on uploading all of your properties there would be better served doing other marketing efforts.

Youtube is a great traffic builder to any kind of website as well as an excellent self promoter. Create videos that sell you and what you can offer as well as video tours of homes and you will get quite a bit of traffic and business. I am not a realtor but I use videos all the time with my business and I see realtor videos all the time on youtube and they work great. I highly recommend creating videos.

You don't have to even do "video" per se. As far as "not being worth the effort", think about this:

Before you go to a listing appointment, take take 20 or 30 shots of the seller's home. Upload them into windows movie maker or iMovie (both are free, and come by default on a PC or Mac). Put some royalty free background music to the shots, and add "titles" between shots to describe the features of the home. At the end of the video close out with a caption something like: To schedule a private viewing of this home, call <Insert your name, company & phone number>.

Then, upload the video with the seller's address AND neighborhood/city in the title of the video. Write a description that also includes keywords you'd like to be found for. In addition to Youtube, upload to blip.tv, revver.com, and viddler.com Within 24 hours, your videos will most likely be on the first page of Google.

Before you go to your listing appointment, do a google search for their address. I'd bet dollars to donuts that your video will be in the top 2 to 4 spots for their address, and you can demonstrate that to them at your listing appointment.

It's doubtful that video will get found by users searching for that city, but they WILL find it when searching for that neighborhood, and DEFINITELY if they are searching for that address or street.

Even if prospects don't ever find your video (doubtful), who cares... If you command the top 4 spots of Google for their property address - you'll get the listing!

How ya like them apples?

PS

make sure your website is the first thing you put in the description section of the video. That way, they'll make it a "clickable" link...

So even if the video doesn't get any exposure, it's a free backlink to your site.

If you post on youtube and have a blog, embed the video into your blog.

We just posted a couple videos on YouTube and they are generating a little traffic. Go there and search "real estate license" and it will be in the top few results. Blonde lady with trees in the background. They give good stats!