Thread: Video Email...Anyone using and how

Every now and then a technology comes along that changes your life and you give up the old way of doing things. Karen Gant, a sales associate with Realty Associates Florida Properties, Inc. in Wellington, Florida, credits an inexpensive email tool called Talk Fusion with radically changing the way she does business. Via video-streaming software, Talk Fusion lets Ms. Gant create video e-mails and instantly send them to anyone in the world. Instead of writing a traditional email, Karen simply videos herself talking to the email recipient who then can watch a video instead of read an email.

The program helped Karen turn one sale into three sales. “An investor-client in California was interested in one of my listings, so I made a video and emailed it to him the same day,” she says. “I always say the date so they’ll know it’s fresh. The integrity of the process is improved 100 percent, because I highlight things they would notice if they were walking through [the property] with me. Instead of buying just one house, now he’s talking about possibly three purchases.”

There are several video e-mail providers from which to choose, but Ms. Gant was introduced to Talk Fusion (a Web-based program) when her husband starting offering its corporate version (Global Video Talk) to his marketing consulting clients (professionals and large companies). The product costs as little as $20 per month, depending upon which features the user wants and how many delivered vmails are sent out.

Here are five benefits Ms. Gant derives from video email:

1. Create That “Wow” Factor


Our society has become much more “visual,” and most people simply don’t have time to read text-intensive email messages, says Ms. Gant. “I have a huge database of people who emailed me in years past, and I’m responding to them and hearing back from them whereas before they really weren’t saying anything back,” she says. “Now, when people see and hear me in a video email, and all these extra senses are involved, they immediately say, ‘Oh, that’s really cool’.

“I have a [Web] camera that sits on my desk, I press record and [speak into the camera] and when I’m done I type in the email address where I want to send my video message.”

When a recipient opens one of Ms. Gant’s emails, he or she will see a short text message and see a message that reads: “Click here to view my video email.” All the recipient needs is an Internet connection (MAC or PC) and he or she can view Ms. Gant’s video in seconds. There are no downloads, so hard drive space isn’t used.

2. Enrich Marketing Efforts


According to Ms. Gant, Talk Fusion has helped her attract a global audience for pennies compared to the cost of traditional marketing. “I’m trying to get away from things that people throw in the trash,” she says. “Just look at sending out 2,000 postcards at $1 apiece. That’s $2,000 a month, and you never know who’s looking at them. For just $20 per month and a couple of mouse clicks I can send several thousand video emails. It’s not invasive, and I get email verification so I know my video was watched.”

Virtual tours also cost Ms. Gant next to nothing. “With most virtual tours you have to hire a camera crew and they have to edit the video. With Talk Fusion you take your camcorder to the home and do the tour, then upload it and publish it the same day. You can put music behind it too. It puts you in control.”

3. Broadcast Open Houses


For out-of-town clients who can’t be present during an open house, Karen uses her video camera to tape interviews with prospective buyers and other real estate agents to send to her clients. “They can be in New York,” she says, “and still see what people think about their house.”

Ms. Gant predicts that video email (Vmail) will be the “next big thing” for real estate. “It will revolutionize the way we communicate,” she says.

yes I know about Talk Fusion, it is head quartered here in Brandon and one of our agents wife works for the company. Although I like the idea of what Talk Fusion has done, I was craving more for the money.

All in all, nice concept

What were you looking for? I own a marketing consulting company and I am very knowledgeable about how to use video email, as well as other forms of marketing.

I am just looking for ideas as to how people are using video email... No offense, but your response sounds more like an infomercial. I was looking for the individuals that are actually using it and what they were doing with it. Your response of Ms Gant, assuming you are related in some way, although sounds impressive, I guess I would have preferred it coming from her instead.

Are you affilliated with the company in some way?

Sorry you couldn't get any ideas on how to use it from the response. She is too busy selling real estate to be answering posts.

Good luck with your research.

We used to do audio-email. With video email, we kept running into spam blockers. After that we looked at Spot Runner. For now, I am focusing on the Redx and their expired listing service, I am also spending time learning about how to create viral videos to garner a little more attention for my real estate clients.

Regarding the audio email, I posted details on my 4MySales marketing blog some time ago

I do video email! It's easy, fun, and sets me apart from other agents. My contacts enjoy it and always make comments about it. One thing though is you always have to put on your best face.

I just read an article about how video email can give you that personal feel and credibility that most agents do not have and it can really set you apart. I think clients would appreciate this type of thing, along with audio emails.

Originally Posted by TalkFusion

Sorry you couldn't get any ideas on how to use it from the response. She is too busy selling real estate to be answering posts.

Good luck with your research.

Wow...Looks like TalkFusion didn't sell a membership to RobM this time....