Client Newsletters

**Kawirider** · 12-10-2007, 10:33 AM

I am fairly new to the real estate market. I don't have a lot of capital to market so I wanted to use what I had as efficiently as possible. I sunk some money into some other marketing tools that didn't seem to be the best use of capital. So I decided to buy a list and send out some newsletters. I did some research and found a company that seemed to be the best bargain. They do a 4 page color newsletter with one page of customization. The one I use is realtorsquared.com. The price is super affordable. I started at 250 newsletters and pay $295 mailed.

I've been doing it for a little while now, but one of the coolest things is how you can use newsletters as a referral tool. We've all been in that awkward situation and possibly even used the words "So, do you know of anyone that could use my services?" I hate that question, and have almost never had success that way. You can use a newsletter as a less awkward way of getting referrals. Instead of asking your clients for something, you are offering to send one of their friends a free gift. Instead you can ask "Do you know of anyone that would want to get a newsletter showing listings and real estate tips?" People are must more willing to open their black book when they're giving a gift. This has been the single biggest method of getting referrals for me.

**Kawirider** · 12-10-2007, 01:25 PM

Yeah that's a good idea, but I don't have the cash flow to spend $5 on each person. For now I'll just stick with my $1.18 per person. It's working wonders for me in this tough market.

**AndrewFalde** · 12-11-2007, 07:27 PM

Add a place that invites the reader to visit your site to receive the newsletter via email. Put an environmental spin on it. Every e-newsletter you register can apply to a new physical newsletter. You'll be expanding the number of newsletters you send out without paying anymore.

-Andrew

**Kawirider** · 12-12-2007, 10:22 AM

Has anyone had a form on their website for someone to sign up for a newsletter or free gift? If so how effective is that. I'm getting my website updated right now and want to know if it's worth including.