Direct mail

**lyndon136** · 08-03-2006, 12:14 AM

that is impressive.. Can you give an example of a special that you have offered?... Also if you only mail twice a year how do you decide what is important enough to put in your mailing.. im assuming you do a newsletter?

**dee01832** · 08-03-2006, 06:31 AM

I take some homes i have closed in the ast 6 months , with pictures, I include a referral from thses ppl in print. And i banner it with saved: _____
If my office sells in house commision is 3%-
Sometimes- Like this past one, is 20 year anniv, so i offered 500 off total commision-
At this time in the market- its a price driven, more than i have ever seen-

**Pam Gitta** · 08-08-2006, 07:28 PM

Direct mail is like parenting: to see positive results, you have to be consistent, and you have to be very, very patient.

Many of the ideas in this thread are excellent: newsletters in particular are expensive, but they give you the space you need to offer interesting, informative news to your prospects. That's the sort of stuff they want, and the sort they'll remember you for. (It's also what will keep you from being deemed "junk mail." If the first thing in your newsletter is the headline, "7 Remodeling jobs that won't add a penny to the value of your home!" it's going to take a prospect with nerves of titanium to throw that baby away without reading it.)

Judy mentioned the value of local information. I live in a small town that never makes the papers. So, when a new store is being built or a restaurant changes hands, I have to hear about it down at the grocery store. With all the networking you folks do, you're in a prime spot to get that news fast. Pass it on to your farm area, and they'll love you.

ibuyhomes brought up the importance of a great offer. Amen! Something like what Dee did ($500 off the commission on a sale) is just such a great offer. That will get peoples' attention. I think free babysitting for homeseekers could be another good one, if $500 is a little too rich for your blood.

**JohnHoward** · 08-09-2006, 07:00 AM

I only use postcards to mail to a neighborhood if I have just listed a property or have just sold a property. I use this to create neighborhood chatter of my activity and to promote my Internet marketing strategies. I have picked up two listings and a sale this year with it. I send out about 60 postcards. I produce them on publisher and e-mail them to a local print shop. Turn around for the print shop is about a day or two.