Thread: NEWBIE Advertise /marketing

1. Establish your farm
2. Walk it
3. Introduce yourself to residents, door to door. Team up with a loan officer if you can
4. Follow up with a mailer of some sort (or something hand delivered)
5. Keep following up with additional content

That's pretty cost-effective. Not too mention, the personal interaction you will have with residents within your farm is priceless.

I like all of the points listed above. All effective, all free, and all things that most others will not do! I would also say that these things can be done with your SOI as well. Not that you have to introduce yourself per say, but you will need to introduce yourself as a person they know but who wears a new hat now. Not to mention, most business will come from these folks anyway.

I sell real estate promotional items for a living. Key chains, calendars, pens, door hangers and notebooks all make great marketing pieces. However, nothing replaces the acutual person to person contact that the others have described above and it only cost you time. Once you make those personal contacts, reinforcing it with giveaway items or mailers is a winning combination.

A new service called ListPipe was just announced for real estate marketers.

In addition to a free blog, you can subscribe to automated content services and receive an article each week into your blog for approval and posting.

Each article is optimized for the search engines, specialized for real estate, and customized to your specific keywords.

You can find it online at ListPipe

By the way, and in full disclosure: I am involved in the ListPipe project. We started this thing to provide SEO services to the real estate community and it evolved into a full-on application and content services offering. Check it out and spread the word if you like it. I am also interested to hear your feedback, both here in the forum as well as via the Feedback form.

I appreciate any feedback.

Knock on door, face to face, with your business card. That's the lowest, most effective way to get business out there.
It's a number game, so you need to knock 1000 times to get 1 listing. But it's best.
And don't forget the: " while other sit and wait a phone call, I'm walking (moving my *ss) the extra mile for my clients, as you can see right now..."

Another great idea is to focus on your website. Try to optimize your website for regional or neighborhood search terms. Often these search terms are not very competitive in the search terms so you should be able to optimize pretty quickly. with 80% of real estate searches starting online, it really can't hurt to put some effort into this area of your marketing plan.

I agree with everything said so far. It is important to have many niche websites for your area. I have a website for each city in my area. I get natural search engine traffic because there are very few agents who focus on each area. I also buy desperate seller leads. I subscribe to two sites that I do very well with.

It's definitely important to get your name and face out there. I suggest trying a direct mailing campaign. There are companies that can sell you targeted address lists and print & mail your cards for you. Try expresscopy.com and see if that helps you at all!

You should trying using my company's site, Unifersal.com

Its free, easy, and you can post pictures, videos, docs, etc. of all your properties.

either that or pay, or go door to door greeting people