How to cold call

**Steven Cooley** · 12-21-2011, 06:04 PM

So I've always heard some Realtors grab a phone book at start calling people. Is that what people really do or is there a way to sort so your calls hit the right areas like certain neighborhoods.

Also how so some of you start you conversations?

**sandrah** · 12-24-2011, 04:31 AM

Do you really find this way more effective that just usual ways of adveritsing? Many people find cold calling annoying and really hard to do and not effective at all.

**firstprop** · 12-28-2011, 10:21 AM

Agree with sandrah, yes cold calling is annoying .Conversion rates is very less in cold calling

**century21gka** · 01-02-2012, 10:15 AM

Write a script if you are going to cold call. It will help with your confidence and the way you sound over the phone.

**Yvonne** · 01-02-2012, 10:53 AM

The key to cold-calling is not to ask for business (e.g. "Do you want to sell your home?") but to start building a relationship.

True, most people don't want to hear from realtors, because
(a) they're not in the market right now, and
(b) realtors have often given themselves a bad name.

But, many people are interested in getting something genuinely useful for free. E.g. a booklet explaining the top 7 ways to prepare their home for sale so it gets the best price, or something similar. Of course, whatever you're offering has to be quality and value.

Realtors often fail because the don't invest in their business at the time of start-up. If you start by establishing relationships, through cold-calling and other means, you're more likely to stay in the industry, and be ultimately successful.

**Rezo** · 01-14-2012, 05:32 PM

Cold calling is an active role rather than passive role!!!Practically is impossible we are buzy all the time, we still have lot of free time to make cold calling!