Thread: Should I Do a Monthly Newsletter?

Hi, HB10

What needs to be taken into consideration is the fact that there are 2 main categories of real estate clients. The ones that buy property to live in, and others that are looking for an investment.

A regular newsletter will help you weed out the one time buyers from the investors as the 1 timers will not be interested in subscribing to your newsletter. Eventually your mailing list will be full of genuine investors.

If you build you newsletter around a theme (ie an specific neighborhood, audience) You could also build a business page on Facebook and post it there as well. The great thing about Facebook is that as you build your following you can have continued and ongoing dialogue, and the opportunity to organically build your list through quality content.

Originally Posted by HouseBuyer10

Hey all,

I'm looking to keep connected with my potential clients, and was thinking about creating a monthly newsletter to keep in touch with them. Do you think keeping up with clients by sending out a monthly newsletter is a good idea? Do any of you use one? I'm really just trying to get an idea of different marketing tactics to use.

That sure is a good idea. It also shows that you give importance to your clients by giving them monthly newsletter. This could mean them coming back for more from you and that they may be referring your website to other users too.

Newsletters and blogs are among the two thing you can both add on your website.

I agree with above. I think you'll build up a solid base of investor-types as they will always want to be on top of everything available.

Newsletters are great in theory. But they are very hard to do right.

It is very hard to always be coming up with new real estate newsletter content on your own. The right way to do one is to spend the money to subscribe to a service that will produce a monthy housing industry one for you.

Originally Posted by HouseBuyer10

Hey all,

I'm looking to keep connected with my potential clients, and was thinking about creating a monthly newsletter to keep in touch with them. Do you think keeping up with clients by sending out a monthly newsletter is a good idea? Do any of you use one? I'm really just trying to get an idea of different marketing tactics to use.

I'd rather recommend you to make use of Blog subscriptions rather than newsletters, since blogs are quite more diverse and easy to offer to most clients and people.

Really it is a great idea because I am also planning to introduce a newsletter section in my site so that it will surely help our clients to have a great contact with them because I have done all other works like optimization, facebook, blogging everything I have a got an very good response in this works so now my next work will be surely introducing an newsletter section in my site.

Hey Housebuyer,

Doing an online real estate blog might be a better choice as opposed to a traditional "newspaper". There are a lot of great ones out there to look for examples - and most everyone agrees that "Content is King." Hope this helps.

As well as a Newsletter you could set up an autoresponder campaign, that way your subscribers will get automatic emails from you at preset intervals (eg. day 1 ,day 10, day 20, day 50 etc. after joining. Make sure the email are generic and relevant to your theme so, for example, if you are targetting a specific area you could have one about the best restaurants in the area, the local amenities, the best schools etc. This all helps build up the relationship with the clients and when you "give to get" by providing useful (FREE) information, you build up trust and trust leads to busines