Thread: Do you leverage Mobile Marketing in your Real Estate Business?

More and more real estate businesses across the country are using mobile text marketing strategies to rapidly inform their clients with personal messages on brand new listings or other deals. They make mobile marketing work into their traditional advertising strategies and they are getting tons of response from potential buyers as a result.

The New York Times has described mobile text marketing as "The most powerful advertising media ever invented" and yes its true. Why?
Here are some facts:
90% of all text messages are read within the first three minutes of delivery
82% of adults in the U.S. own a cell phone
98% of phones being sold are SMS ready
More and more people text everyday than actually talking on the phone

Mobile text marketing offers unique targeting abilities that are incomparable to traditional promotion and advertising media. With the appropriate mobile marketing provider, your prospective buyers will be able to get detailed information about the property on their mobile phone with detailed specs, pricing, virtual tours, and your contact information.

Here's how it works: You choose a primary keyword (eg: MARCREALTY). This entitles you to an unlimited number of additional sub-keywords. You will then assign each property a specific sub-keyword. If you have 10 properties, your sub-keywords will range from MARCREALTY1 to 10.

How will it work?

When anyone responds to your ad and sends a text message:

Step 1. A potential buyer sends a TEXT MESSAGE with the property's KEYWORD to our SHORT CODE. (Short code is a 5 digit number like "69302")
Step 2. The system generates an SMS to the buyer with the property's description and details.
Step 3. The system can also generates another SMS - with a lead qualifying question.
Step 4. The system sends the agent an SMS with details on the lead.
Step 5. The system captures the sender's contact info for follow-up campaigns or contact

How will it help your business?

Assured of getting the most return on their marketing dollars
• Ability to gather high quality leads without spending too much
• Assured of a 24/7 dynamic lead capture process
• Ability to follow up instantly their prospect calls
• Ability to create ongoing conversations with their prospects or customers
• Customize their messages and talk to their customers when they need to, knowing that the broker's message is accurately presented on their customer's mobile devices
• Automate the process of managing campaigns
• Create and view campaign analytics
• Build a database of prospective opt-in customers