Thread: More Tips to Increase Direct Mailing Response & Conversion Rate

OK, here are some more tips that have worked for us in the past in addition to those I posted recently :

Make it Chunky: To double if not triple the chances of your envelope being opened, put something "chunky" in it that will make it the envelope bulge a bit.

Curiosity killed the cat, as they say, and receiving something in an envelope that has a lump in it is guaranteed to grab a persons attention.

Ideas: a pen, an keyring, a small padlock, a pair of dice ... Oh, and if it makes noise even better!!!

And that brings us onto the next tip which is your Advert, your Copy ... the thing that you want to get them to read.

Every time you contact a potential client / lead, don't just ask them to be nice and let you list their property. Compel them to do it!

Every contact should be fully blown Marketing Piece in its own right with a:

Headline: Something that Grabs the Attention, something that gets the juices flowing.

Sub-Headline: That reinforces the message and hints at what's to come and what benefits might be had from reading on.

The Content: Your Copy, Sales Pitch, Advert. Facts Tell, Stories Sell. Make them aware of all the benefits that they will have if they use your service, how you can help them, what you can do for them and develop a story to convey this. Do NOT talk about how good you are and that you're the best around bla bla. That's like putting "Basic French" on your CV, everyone knows it BS but most people will put it or some other language anyway...

Sense of Urgency: They need to act NOW or in the Immediate Future, what you are offering them is time limited and in order to get all the benefits they need to act.

Call to Action: Tell the what to do. Don't expect the potential lead to know what to do. Just putting your phone number in your signature ain't enough! Call NOW on 555666777 etc.

Also, in terms of the Content, remember that FREE is a trigger word that will go the furthest although there are more. So, you could use things like: Free staging consultation for the first 10 clients which in turn also creates a sense urgency.

Congruence: Important note, if you are going to put something chunky in the envelope make sure you that your story is related to it, if not, you stand a chance of just confusing the potential lead. For example, if you put a pair of dice in, your headline (or some other text) could refer to "Don't give your Property Sale over to Luck" or "Don't Gamble with the Sale of your Property, do you Really know what your Property is Worth?

Well, there you have it, some more tips to help those response & conversion rates