Tips to Increase Direct Mail Response and Conversion

**cskMicro** · 02-13-2011, 06:08 AM

In my agency here in Mallorca we have done in the past and continue to use Direct Mail as a method for getting new listings and I'm sure that many others out there do too. Here are some tips to increase response and conversion of your direct mailings:

Address the envelope by hand. If it looks like junk mail, it will get treated as such and binned, increase your chances by writing the envelopes by hand or at least printing the envelopes with handwritten style fonts.

Personalize the envelope. If you know the owners name, use it as a personally addressed envelope has much more chance of being opened than a "Dear Homeowner". If you have the funds, buy a mailing list.

Use the full address. Even if you are canvassing an area yourself, pretend you are the postman and address the envelope correctly with the name if you have it as before, the street, number, town and postcode.

Post it. Yes, send the envelope buy post. Something that has been received by post, with stamp on it, has a much much greater chance of being opened. Again, if your budget is limited, scan a processed stamp and print it on the envelope, with the high quality printers of today standards it's a doddle.

Put the right envelope in the right mailbox. Or not? Here's something I've just thought of whilst typing this: How about "posting" it in the wrong mailbox and so get the neighbour to pass it on. This way you get automatic "third party approval" - (Try this at your own risk though, I've just thought of it and have no way of knowing that it works!!!).

There you go, just few ideas that we have used successfully and I have some more which I will leave for another day...

**vikas_om5** · 05-28-2011, 02:37 AM

yes,definitely we can use our addresses in the direct mail,use we can use only in that areas
in which we have some trust or safety also

**bruced** · 05-31-2011, 11:18 PM

Put the right envelope in the right mailbox. Or not? Here's something I've just thought of whilst typing this: How about "posting" it in the wrong mailbox and so get the neighbour to pass it on. This way you get automatic "third party approval" - (Try this at your own risk though, I've just thought of it and have no way of knowing that it works!!!).

**Alice_Biel33** · 06-01-2011, 10:35 AM

I like your spontaneous thinking, cskMicro. Even though putting the mail in the wrong receiver's box is taking the risk in being lost along the way, I like the idea of infiltrating a third party "by mistake." To be successful means to take risks, and this is definitely one that could be worth it!