Marketing to the Military Community

[rhim12]

Did you know that there are currently 1.4 Million Service Men & Women in the Active Duty Force of which 70% percent of them reside off-base. 1/3 of those members and their families that's over 350,000 members will make a Permanent Change of Station move to a new duty station in search of a new home every year in search of a new home. If you are lucky enough to live near a military installation this is a huge market to reach plus you will get a professional and responsible clientele.

Advertising your home for sale or rent near a military base can immensely increase you chances of selling or renting your home. Especially in this time of economic uncertainty in our housing market you can fill your pipeline of prospective transactions by catering to the Military Community! As military members rotate from duty station to duty station you will be able to keep a continuous list of prospective clients.

What type of homes do military members look for?

As you can imagine it's similar to the civilian market, depending on their rank and family status will predict what type of house, apartment and price they will need an afford. Many bases have a large influx of members that are stationed their only on a temporary status for maybe a few months to a year, so if you have a house or an apartment that you are willing to rent on a month to month basis is another technique to renting your home. Other members may be in the market to buy a home with a Realtor or for sale by owner, your goal will is to reach this members first specially realtors who will have a larger choice for members to choose from and then refer their service to other incoming personnel.
So if you are in the real estate market near a military base I highly recommend you market your services to the military community.

[panamahomes]

There used to be a very important market of military personal here in Panama, but that is no longer the case. This was before I was a realtor, however, I remember it was an important part of the market and some agents were focused exclusively on this niche. Mostly renters of course.

[rhim12]

I love Panama, I was stationed in Panama from 94-98 and my wife is from Panama. We just returned in 09 and it has changed a lot very modern.

Rafael
Military For Sale by Owner

[BIGTRIN]

This is a great idea. In what forms would you recommend marketing to the military that would be most visible to these people working so hard for our country?

[agentforhire]

I live in a military community and they make up about 70% of my business. Right now they are being advised to rent by people in their shops. Needless to say my business has slumped recently because of this. There are still some military coming in and buying, but most of them are not unless they feel sure they are going to be here a while.

I love working with military families, most of the time they are good people and enjoyable to work with.

[Jonathan Radford]

I assume it has a lot to do with expectations - that is, how long they expect to settle in one particular area. Has anyone seen an uptick in business with the draw-down in Iraq? Does anyone expect another uptick in 2011 when we start to pull out of Afghanistan?

[ann_simmons9]

I think military personnel love to stay together in the same locality. Most of the time I have seen them to purchase properties where their colleagues are staying.

[jassonwallace]

They are really potential buyers especially that they are saving for the future of their family. One of their top priorities is owning a home. Nice thought you have.