Thread: Seven Steps for Creating Successful Marketing

I found these interesting tips for marketing

1. Find the inherent drama within your offering.

After all, you plan to make money by selling a product or a service or both. The reasons people will want to buy from you should give you a clue as to the inherent drama in your product or service. Something about your offering must be inherently interesting or you wouldn't be putting it up for sale.

2. Translate that inherent drama into a meaningful benefit.

Always remember that people buy benefits, not features.
People do not buy shampoo; people buy great-looking or clean or
manageable hair. People do not buy cars; people buy speed, status,
style, economy, performance, and power. Mothers of young kids do
not buy cereal; they buy nutrition, though many buy anything at all
they can get their kids to eat -- anything. So find the major benefit
of your offering and write it down.

3. State your benefits as believably as possible.

There is a world of difference between honesty and believability. You
can be 100 percent honest (as you should be) and people still may not believe you. You must go beyond honesty, beyond the barrier that advertising has erected by its tendency toward exaggeration, and state your benefit in such a way that it will be accepted beyond doubt.

4. Get people's attention.

People do not pay attention to advertising. They pay attention only
to things that interest them. And sometimes they find those things
in advertising. So you've just got to interest them. And while you're
at it, be sure you interest them in your product or service, not just
your advertising.

5. Motivate your audience to do something.

Tell them to visit the store. Tell them to make a phone call, fill in a coupon, write for more information, ask for your product by name, take a test drive, or come in for a free demonstration.

6. Be sure you are communicating clearly.

You may know what you're talking about, but do your readers or
listeners? Recognize that people aren't really thinking about your
business and that they'll only give about half their attention to your ad