Top Producer Common Denominator

**nguggenbickler** · 12-27-2009, 08:20 AM

Research reveals a single, common success denominator for ALL Top Producers. Today's technology allows any realtor to, virtually, automate this technique with little effort or expense. I would be glad to share.

**Codythebest** · 12-27-2009, 04:07 PM

So, share it here...Or am I missing something?

**nguggenbickler** · 12-27-2009, 07:12 PM

Researching Top Producers of all Professional Services Sales ( real estate, insurance, financial services, etc. ) shows the key difference between them and regular producers is the % of annual revenue that comes from their current client base ( either thru repeat business or referrals). 70% - 87% (depending on industry) of a Top Producers annual revenue comes from their existing clients; while regular producers average 43%. Since it costs 3+ times more (in marketing and advertising) to attract a new prospect, and twice the effort and time to close one than an existing client or referral .... this existing client business is also dramatically more profitable. The common success denominator for Top Producers is LifeTime Clients and referrals.... NOT new business (fact, period, end of story). There is now a new internet technology that automates this Relationship Marketing to an existing client base, and dramatically reduces the cost. Top Producers in all industries use this system to build their current client/referral production and reduce their overall marketing costs. This works for anyone who uses it. mguggenbickler@yahoo.com