Thread: How do you measure Marketing effectiveness?

Marketing is really a hurculean task as it takes more time; energy and of course money. After all, any business does demand these three resources.

For every business, marketing is the real key to make it grow. In this business, we need to really work on marketing stuffs, so that we can attain results and can get leads and potentials.

One of the recent approaches for real estate business is online/internet marketing, which reaches the globe in a very short span. We can easily target the location-specific people through online marketing.

Real estate through website is the best and effective way to sell our service, sell our listings, Generate leads, Maintain contacts, drive direct response.

Basically if we are talking about internet marketing. The most important factor that would determine marketing effectiveness is conversion. If conversion is high, PR, traffic and other stuff are just secondary.

T me, an effective marketing campaign is based on how much I am paying per inquiry and the conversion rate off these inquiries.

Right now, we have a CPA of $400 which is acceptable since we get a huge return.

thx for the measurement details and i go through blog, quite impressive content found at blog.

Want Success The Learn Marketing Skills.
I really do not think the average realtor on the Internet has the right skills to make money selling real estate online.
Here's My point, this is easy to understand.
Just go on ebay, and sell a product, it can be anything you want, books to real estate, shop tools whatever.
If you are going to make money, you will make money quickly and many times over and over again, selling a product in high demand, that no one else has.
If that product is in high demand, you'll see results in 1 week, if it takes more than a week to make money, your product and selling techniques are not working. Meaning your intenet marketing skills suffer.
Remember there's more to selling on ebay, than posting an auction or an ad, it's a good test, to see if you have what it takes.

This is one of the biggest challenge we face in the modern world.

Isn't it ROI for each measure? You need to track each marketing tool and determine what was spent on it and what the return is over time.