Thread: Have you Cut Back on your Marketing?

Originally Posted by bradmiller

Have you cut back your marketing with the downturn in the economy? Do you market more? Have you focused on lower cost marketing strategies? I'm curious what everyone is doing.

Yes,.. this is a very apt thread considering the current challenges in the market. The thing is to establish an inexpensive and simple proven system that's time effective and which will grow exponentially.

Using Web2.0 marketing offers the ideal solution but the problem is that the term Web2.0 is so widely and loosely used but with so little understanding. You can waste a ton of time and effort on it if you

I have changed my marketing not because of the market but just to use the most effective methods more. No sense spending money on things that do not work.

Never, marketing is essential in this business. You cannot sell if you do not have customers, and you wont have customers if you do not advertise, either web or something else.

Cheers

Cutting back on marketing has been the farthest thing on our mind.
Don't be immobilized by fear. Don't cut back on marketing.
Despite challenging times ahead and the catch-22 scenario, brands must remain highly visible, relevant and connected with their customers.
Marketing is a brand's face to the world and vital to business survival, especially during a recession. Marketing drives sales, so cutting back will have the reverse effect.
Right now, marketers should be spending the same -- if not more -- to make sure they are on the radar of those consumers who are still spending.

Instead of cutting down marketing cost because of ongoing economic recession, one must try to devise new marketing plan based on the changed priorities of the targeted consumer segment.

If you are consistently and frequently tapping into your SOI your costs should really be the same. And if you have a quality SOI that your consistently tap into, you should be busy. Worst case, you spend a little more change tapping into new areas. I.E building your online presence.

Isn't it all about strategies when we talk abut marketing... but i think it was a great idealism to divert it into a different genre.. but still all i know its that.. all depends on how you can may ways to keep up with the lost.