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  1. #1
    Jiany is offline Fixer Upper
    Join Date
    Jun 2005
    Location
    South Florida, Miami and the surroundings
    Posts
    72

    Default Optimization content needed here

    Hello guys
    Im in the process of building a web site. Content is what's missing. Is it true that content can be geared more toward optimization then other?

    I was told that the way content is written can be more benefitial. Is that true?

  2. #2
    HHI Golf Guy's Avatar
    HHI Golf Guy is offline Super Moderator
    Join Date
    Jan 2005
    Location
    Hilton Head, SC
    Posts
    784

    Default

    The primary objective of you content should always be to convey an effective marketing message that compels your targeted customer demographic to take action. The desired action could be the site visitor filling out a form, registering for something, buying something, calling by phone, etc.

    Once you develop the ad copy, then you can tweak the content to be optimized for search engines.

    You can have the greatest optimized site content on the planet that helps move your site to the top of the SERP's for your desired keywords. But if it doesn't compel your targeted customer to take action, why bother?

  3. #3
    Jiany is offline Fixer Upper
    Join Date
    Jun 2005
    Location
    South Florida, Miami and the surroundings
    Posts
    72

    Default

    Thanks for the tip golfguy.

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