Is it worth the money?

**davedigler** · 06-18-2008, 04:06 AM

Is anyone using Pay per click, if so how do you rate it? Is it really worth it?

**minnesota-mls** · 06-27-2008, 02:24 PM

I think it should be used in any effective online marketing campaign. Find what keywords are most highly searched, and try some pay per click. We have used it for some time and been pleased with the results we have gotten. Again, you want to improve your organic search rankings, but PPC is a great way to keep a presence on the web. I hope this helps!

**Greg** · 06-28-2008, 02:13 PM

I have made a lot of money off of pay per click. Start small and build up your program so you don't go broke before you can make it work.

**hsc-online** · 06-30-2008, 02:44 AM

I'm using PPC as marketing tool. You can start from few keywords and small budget. I'm getting lot of traffic and inquires through google PPC. Because i want to keep my site top in my business area.

**Malok** · 06-30-2008, 04:20 AM

I use PPC to supplement. As an example: I'm #1 in PPC for one of my keyword searches. I'm also #1 for the organic results. I get over 16 times more traffic through the organic search than I do the PPC.

**rainier** · 06-30-2008, 05:17 AM

Nope I don't used it but some friend of mine are getting more money on it, So I guess it is worth it especially when you manage it well.

**drflet** · 07-01-2008, 12:20 PM

There's no easy answer to this. With trial and error and the right keywords, you're often able to get a lot of traffic for cheap. If you jump in haphazardly, you stand to lose a lot.

My advice? Read a ton beforehand before getting involved. It'll make a big difference.

**davedigler** · 07-01-2008, 08:02 PM

Thanks for all the info...

**castlelady** · 07-04-2008, 06:40 AM

I used to do pay per click with Yahoo and I know I did get some business from it, however, it was very expensive and I also feel I was getting a lot of bad clicks too. I don't know how much click fraud goes on, but I really think there is problem with that. Plus I also noticed that I was getting a lot of sales calls from companies trying to sell me on google advertising and I think they were getting to me via the various ads I had on Yahoo. So I got frustrated feeling like I was spending a lot more than I should for the amount of leads I was getting from it. So now I'm just focused on trying to get my site ranked better organically and would really appreciate any referrals to really good seo companies instead.

**hsc-online** · 07-04-2008, 07:00 AM

Correct, PPC you should do for Target keywords (i mean your location town + property , location + estate agents, 2 bed + location ...).Those people use broad keywords. very target keywords not expensive too.

Originally Posted by castlelady

I used to do pay per click with Yahoo and I know I did get some business from it, however, it was very expensive and I also feel I was getting a lot of bad clicks too. I don't know how much click fraud goes on, but I really think there is problem with that. Plus I also noticed that I was getting a lot of sales calls from companies trying to sell me on google advertising and I think they were getting to me via the various ads I had on Yahoo. So I got frustrated feeling like I was spending a lot more than I should for the amount of leads I was getting from it. So now I'm just focused on trying to get my site ranked better organically and would really appreciate any referrals to really good seo companies instead.