Quote Originally Posted by adamwealth View Post
On that note though, does anyone have any PPC tips that help with conversion rate?
Make sure to use exact keyword in the title and place the keyword in the description. It also helps to have keyword in display URL. Oh and when I start a new campaign I bid to make sure I make top 2 spots for a week to get CTR up. After a week I lower the bid amount because my quality score is generally higher.

e.g. Keyword: Garmin Nuvi GPS

Title: Garmin Nuvi GPS
Description: Buy new Garmin Nuvi GPS
Garmin GPS $250.00!
URL:site.com/Garmin-Nuvi-GPS


~Macheath the PCP Guy