Thread: Ppc

What exactly do they do? I've had them call us before I think, aren't they the ones that say they can get you on google and overture PPC half the cost? How exactly does this work?

They did drop my cost considerabley! I think it's in the Vendor relationship they have! I know it has worked for me! Give Tim a call! Please let me know if you have any further questions! You are welcome to give me a call!

In real estate, I have found that PPC is full of click fraud. Your competitors always want to run those cost up for you. Dont get me wrong I have in the past been able to close some good real estate deals from PPC. I know that in Las Vegas, competitors are always clicking on sponsor sites to drive you out.

Wayne,

I know that possibility does exist and it can be expensive! That is the reason you want to use a consultant like WhizClick!

Hi, I run my own PPC in Overture and e-spotting, it is as easy as pie to run your own campaign go to www.content.overture.com/d/USm/ac/index.jhtml

and create an account, put in say $50.00.I use amex as I can get 60 days Interest free credit. Then go to into the search engine where you know your competitors are bidding and go to 'see bids'. Learn what your competitors are spending and then be really really crafty, don't out bid them, start low, say nearly at the bottom of page two, they are going to spam your site and there is nothing you can do about it, except for one thing! Put www.statcounter.com on your website, it's free. BUT -use a really hard log in password, loads of @#-( why? because it is possible to hack into a website through a counter!
Then when you are ready and you have listed all the bid costs go back into your account and go to Manage Bids - Choose all your keywords - this is free www.goodkeywords.com and place about 8 keywords.
Important!!! Look at what your competitors say about their sites in their ads 'Hi I'm Joe Black and I have the Best Real Estate in Nevada' - Forget it, go for something like 'Deals our Competitors are dreading'. The fact that you have a statcounter on your site may prevent spamming, because you can report them. Forget all about adwords on Google unless your'e a billionairre who wants to go broke. Google don't give a rats a**e if you get spammed. I'll tell you how to piggyback Google through e-spotting.
E-spotting feeds Directories and a few SE's - One of those SE's (not a full blown one) is www.searchy.com it advertises on Google, normally on your keywords if they are popular, by placing a 'small bid' campaign on e-spotting you will get hits from Google. Simple stuff but effective.
I spend maybe 10minutes a week checking my Overture Account, and thats 2 minutes per day, last thing before that glass of red wine at 6.00pm - because your competitors might gang up on you, YES that happens, what they do is reduce their bids leaving you top.Which costs you money! It's happened to me loads of times, so I just reduce mine. I spend the equivelent of $50 a month on PPC that's both accounts. I bid low and stay on page 2 or even 3. People are inquisitive they will scroll down 3 pages of ads, and if the content of your ad box is 'luring' you will get hits and make sales. Now I have just saved you an awful lot of cash. But that is why I'm here!

Thanks for sharing CTABUK...That is a lot of great information!

I've had some bad experience with PPC at Overture that had cost me a fortune in matter of 2 hours. It was for a non real estate related site. For some reason, there were over 600 clicks in a two-hour period with the identical 13-word search string. That had never happened before so I stopped the ads and called Overture immediately. They did an investigation and said nothing was wrong. I asked them what was the probability of having over 600 people keying in the identical 13 words in a search string. Their answer was highly unlikely but insisted that there was nothing wrong with their codes. Anyway, I stopped advertising at Overture and switched over to Google. So I suggest anyone who's advertising at Overture to have your own statistics program to monitor the expenses.

Max

Thanks Max...How is the Market up your way?

Hi Max, I would follow that up with Overture and your credit card Company. What were those search terms? Do you have your stat records, could it be angry competitors, lets take a look see. David