Thread: Does google ad words work

I will try limiting the ad, in a small time increments, then see how it goes.
Thanks

PPC is great for generating visitors right away but the second you stop paying... you lose your traffic. I would rather invest my money into giving my website stronger presence in the organic results.

I think it's also important to drive traffic to your site through other methods other than organic results because if Google decides to make a change to it's organic results, you have lost any traffic you were getting. I think it's a good idea to write Buyer/Seller targeted articles and post them to high ranking authority sites or post the articles on your blog as this will also help drive clients to your website.

All the best!

Jeff

Originally Posted by real-estate-leads

I'm really starting to realize that so many Realtors put way to much stock into PPC and SEO. So we really need to define what "works" realy means

Does it get you visits to your website? Yes
Does it generate some calls and leads Yes
Is it a great return on your investment? I'd say no
(that's my bias view once again...)

I agree w/ this.

Yes. Always choose the best keyword to make it profitable. Adwords is a good way to drive traffic.

You should always analyze your marketing whether it's investing in SEO, PPC, Traditional Marketing or anything else.

I suggest always analyzing your data and make changes to increase your ROI.

The thing about SEO is that it may take up to 2 weeks to see the difference from your changes.

I hope that helps!

Originally Posted by Joe Micheal

Yes, it works, Adwords is one of the best PPC advertising that able to generate targeted traffic to your website. But it also depends on your website how it looks like. Furthermore, you must create tags and keywords which will be picked up by the search engines, otherwise no one will be directed to your site, therefore no one will click on the ads to generate any revenue/income for you.

Generally, contextual ads work better with services.

The simplest answer is "yes" and "No".

(1) Yes: The person managing the PPC must be very knowledgeable about your products and services. better for him to concentrate on quality versus quantity. Also, must have a set program that needs evaluation every week.

(2) No: If you have a very limited budget and want to see miracle. Now miracle can happen, but it is better when you don't expect it.

summary: try to determine approximately what number of people your trying to close for your business, then determine your budget.

Google Ads definitely works but as previously state, you have to do heavy SEO to drive traffic to your site. Also try to blend texts ads in with your content so people will click on them.