Google AdWords Is Tough

**bcxml** · 08-23-2009, 11:23 AM

I have found Google Ad Words to be a tough thing to learn. Setting up Campaigns, Ad Groups, Keywords does not seem to be that difficult. And of course you can allways bid a high number for each click.

But how to get the Quality Score high enough so that the cost per click comes down is a mystery to me.

Apparently one of the components to getting a good quality score is Click-Through-Rate (CTR). In other words, how many times the ad is click on relative to the number of times it is shown

But when I start, if I have to pay 10.00/click, I am going to spend quite a bit before the CTR goes up and the price comes down. And as we all know, money is not an unlimited stream

Anyone have any experience in how to get the CTR up, (thus increasing the Quality Score, thus decreasing Cost Per Click), without spending a fortune first

Thanks

Brian

**linkers** · 08-29-2009, 11:36 AM

I have vast experience of google adwords, but I think it is not a big deal to learn its quite simple and easy to use. If you are thinking to promote then you should go for SEO instead of Adwords

**Macheath** · 09-18-2009, 09:17 AM

AdWords isn't to hard to learn but takes a LONG time to master. I have been promoting several companies over the past 3 years using AdWords and learn something new every day.

Just keep sticking with it and read as much as you can relating to the program and you should figure it all out soon!