Thread: Question re Recruitment

I have had a ton of success recruiting a lot of agents off of those websites. The key for advertising on sites like Monster & CareerBuilder, is that there is a huge discount per posting if you make a larger commitment up front. Instead of buying one ad for one city for $400, you can buy 15-20 ads upfront to use over the course of the year, and save a ton of money per ad. You can suppliment your efforts on free sites like Craigslist and other free job boards...though the quality of these leads will typically be lower than from paid sites. The key is to have a great follow up system that allows you to manage your time while prequalifying the candidates. Good luck.

Hi,

Sounds like you need a recruiting campaign plan...

First you need to decide what type of agent you want to target: New, Experienced, Top Producers?

Second you need to know what you're offering them:

• What kind of incentives will you offer?
• What kind of commision split and will you offer various splits or charge fees? How about graduated commission splits?
• What are you offering your agents as far as marketing, support, company brand advertising?
• Do you have an on-site sales manager or training programs?
• Will you offer floortime, sales meetings, caravan?

Once you have all of this figured out, you need to approach your targets.

For new agents, check out the local real estate schools and see if they will allow you to give a presentation to their students or get a list of currently enrolled students or at the least leave company brochures and business cards for the students to pick up.

For experienced agents, try networking at your local board functions, posting on craigslist is usually free in most areas, offer company open house career nights that have industry speakers that would be of interest (not just you promoting your company) and then advertise it through craigslist and also html email blasts (try "always keep in touch" or "email arranger").

For top producers, they are a lot more tricky. Top producers have usually invested quite a bit into their company branding and people know them well in the marketplace. They need to be offered something they aren't getting where they are and it would have to be individual one-on-one networking to win them over. Find the people you're interested in, send them an email and invite them to lunch. Don't pitch them right away... find out about them, what they're looking for, if they're interested in making a change, and get to know them. Not all top producers are worth having around the office... Some have bad attitudes that can cause dissention among the other agents and you don't want that no matter how much they produce.

Of course there are lots more things you can do with a large budget but since you have a new company I wanted to give you the most grass roots solutions available...

Hope I've been of some assistance...

-Angela