Thread: Who's The Pro...You or The Seller?

Speaking from experience as a Realtor for 8 years and been there done that! The question of who is going to price the seller’s home?

This is an ongoing and sometimes frustrating process in the life of a listing agent. You want the listing but for what price? First you must do your home work and have your listing presentation ducks in a row! Knowing the seller usually thinks their house is worth more than it really is and this is usually due to emotional ties he/she has to the property.

The listing agent’s job is to educate and guide the seller to make the right decision in listing the price of their home. This is where the listing presentation CMA and the facts of the neighborhood and like properties come into play. Other homes listed (the seller’s competition) and homes already sold within the past few months are so important and will give your seller a price range. This will let the seller price their home with your researched price and everybody wins. Ask yourself "Who is the professional here?"

Fact: The majority of buyers come through a property in the first two weeks and if the house is priced right the seller should see some kind of activity.

If the listing agent lists a property for more than its value because the seller thinks it’s worth it...then the listing agent hasn't done their job and has bought the listing and deserves all the flax he/she is going to get. It is better to walk away from this seller and work with someone else even if you don't have any business at the time. Believe me I know this one for a fact. I hope this nutshell post has helped a little in understanding who should price the seller’s home.

Please feel free to comment on this thread if you agree or disagree.

Rich Allyn
Retired Realtor