Will MSN's Algorithm Change?

**SellMyDigs.com** · 08-05-2008, 09:28 PM

This is a Yahoo/MSN question.

Will Microsoft be changing it's MSN algorithm because it is acquiring the Yahoo technology? Does anyone have an update on this acquisition?

**jvcus17** · 08-21-2008, 07:42 PM

i found this in the net i hope this one will work for you

MSN algorithm update & adCenter changes

By Duncan Fisher - Head of Paid Search

MSN have made a change to their bidding algorithm in a bid to produce more accurate / relevant results for the user. This should also benefit those ppc campaigns that are well targeted in terms of an effective search term, creative & landing page mix. In this case you would expect to see improved performance on ppc campaigns through higher rankings on key performing search terms and therefore improved ROI to the advertiser. MSN desperately needs some wins (other than a possible acquisition of Yahoo) as it struggles to make an impact on the UK search engine market share. You can read more about the change here.
It is all well and good making these changes at the back end but an important factor to advertisers is the ability to manage / implement changes effectively through the adcenter UI. When looking at managing multiple campaigns a search engine marketer must make decisions on where to spend his / her time most effectively. This is something that has caused advertisers frustration with the current adcenter UI, as it can be labour intensive to analyse and optimise accounts. Changes are afoot however, and we should see some improvements this quarter for both usability and reporting within the UI as well as the release of MSN’s answer to Adwords editor, ACE. This desktop tool is in beta currently and the functionality looks extremely beneficial to campaign management. So with improvements for advertisers to manage their ppc campaigns coupled with the algorithm updates should we start to see an increase in MSN’s PPC market share? Watch this space…

and the link is

http://www.latitudegroup.com/weblog/...enter_changes/

**creampuffgoodness** · 10-30-2008, 01:03 AM

MSN is getting it's searches from their own indexes right? So does that mean they have their own algorithm? I'm kinda confused.

**Mike Taylor** · 10-31-2008, 05:41 AM

Maybe the real question is does it matter. MSN is already so irrelevant in search I cannot imagine a change in algos would help.

**Brad** · 11-01-2008, 08:43 PM

Originally Posted by Mike Taylor

Maybe the real question is does it matter. MSN is already so irrelevant in search I cannot imagine a change in algos would help.

The importance of MSN is super relevant Mike! It makes the other search engines look better so more searchers use Google and Yahoo! This funnels more users into less channels making it easier to reach more consumers in the one place!

Imagine if there was 100 search engines with the same technology and algo? Your target market would be everywhere making it a lot harder to get in their faces! It would make the work of a pay per click agency alot more difficult as well therefore we would have to up our fees...........hhhhhhhhmmmmmmmmmm!