Thread: Search Engine Rankings and Leads

Hey there,

I am curious as to how many leads other realtors have been getting on their websites on a monthly basis?

For instance, on my clients website, we have been gotten three leads since the website was released last Saturday. On my client's previous site, a lead was converted to a sale every other week.

He use to be ranking bottom of the first or top of the second SERP.

So now that he is moving up in the rankings, what should we expect?

Sincerely,
Travis Walters

We average around 350 leads a month from our main real estate website. We were getting more in previous years but because the way the market is going, leads have dropped considerably. As long as you have good follow up, you can expect 3 - 5% closure rate on your leads. It will take time though!

Good luck!

If you have the #1 spot on Google for your main keyword (which should be highly searched) you should see a 500% or more increase in your leads.

That's to say you have a great site that converts visitors into leads well.

Anyone can get traffic but converting is a whole different story.

If you want to increase your conversions look at your website copy. Usually you can increase conversions by 100% or more just by testing and tweaking your website copy. If you're not testing you're leaving money on the table, period.

Absolutely, Leads are one thing, but qualified leads are something else. I have been lucky in the past as my conversion rate has been higher than 3-5% but I am talking about qualified leads...not gross leads that sign up.

You can pretty much tell someone is just kicking the tires when they sign up as First Name Burger and last name King, Burger King

anyway, good luck to all

it all depends on the amount of traffic the searches you are trying to rank for get, as well as how your rank, and of course what your site it like.

I get from 1 to 5 leads a day, but I rank fairly well for my main search terms.

My older sister is going to have a website up by the end of April. If she markets it well and she can get at least 100 visitors a day by July, is it reasonable to expect that she can get 3 leads per day at that point?

I think, and this is only my opinion, that if your sister can get a website up and running and get 100 visitors a day, she would have to be a stellar marketer. But if she is capable of doing that, I think the numbers that you present are probaby pretty good or maybe a little on the low side depending on the content of the page. Content is key, if you can give the visitor a reason to hand over their info, you are doing pretty good.

One thing to keep in mind when your sister gets her website up and running is to do a little keyword research to find an appropriate demand. If you just go after something like "real estate", you'll never get anywhere since there is just too much competition. Make sure to target more long tail terms like "[city], [state] real estate" or something like that to get better chances of getting to the top of the SERPs.

It is all about content content content

Originally Posted by RobM

Absolutely, Leads are one thing, but qualified leads are something else. I have been lucky in the past as my conversion rate has been higher than 3-5% but I am talking about qualified leads...not gross leads that sign up.

You can pretty much tell someone is just kicking the tires when they sign up as First Name Burger and last name King, Burger King

anyway, good luck to all

I certainly agree with your statement. Getting 'targeted' leads is the most important thing in my opinion. We have client sites that generate 100+ leads per day, but after weeding through the junk (tire-kickers, areas you don't service etc) we find that about 40% of them are actually 'good' leads.