IDX SIGN IN YES or NO!

**San Diego Real Estate** · 03-01-2005, 08:29 PM

Ok guys I have turned off the sign in and I see a lot of my competition that does the same thing! However, I'm not sure what the method is that has been proven best?

PLEASE COMMENT!

**HHI Golf Guy** · 03-01-2005, 09:11 PM

Before I had a sign in the MLS was one of the most popular pages on a client's site. I added the sign in and had had only one person sign up in a month.

Without the sign in, this agent gets between 3-10 inquiries on MLS listings each week.

**San Diego Real Estate** · 03-01-2005, 10:07 PM

Thanks HHI Golf Guy! I was curious as to what others had experienced! One of the biggest coaches in the Real Estate industry says that you must capture their information within the first 15 seconds! I have tried both and I know that I loose traffic if I make them sign in! How about addresses do you display addresses?

**frobn** · 03-02-2005, 05:14 AM

Originally Posted by San Diego Real Estate

Thanks HHI Golf Guy! I was curious as to what others had experienced! One of the biggest coaches in the Real Estate industry says that you must capture their information within the first 15 seconds! I have tried both and I know that I loose traffic if I make them sign in! How about addresses do you display addresses?

One thing that I learned long ago is that experts are not always right. Different forces are at work in different places. In research it is known as nested factors. One way to check what works for your area is an unbiased experiment on your site. You can try something like one week, sign in, next week no sign in. Do it for at least 2 months, 6 would be better. Then check the results. That way you will become the expert for your site and perhaps for SD.

**San Diego Real Estate** · 03-02-2005, 07:51 AM

Thanks frobn...that is a great idea! I have tested without tracking it real close... I need to monitor results for perfection! Any suggestions?

**VegasMack** · 03-02-2005, 10:08 PM

Originally Posted by frobn

One thing that I learned long ago is that experts are not always right. Different forces are at work in different places. In research it is known as nested factors. One way to check what works for your area is an unbiased experiment on your site. You can try something like one week, sign in, next week no sign in. Do it for at least 2 months, 6 would be better. Then check the results. That way you will become the expert for your site and perhaps for SD.

Good advice frobn.

What works in one region of the country does not necessarily work everywhere.

It takes trial, error and evaluation.

~VegasMack

**sac23** · 06-02-2006, 02:18 PM

It seems to me the sign in's I have used on my site get no attention.

**GeorgiaCoastal** · 06-05-2006, 07:22 PM

For those of you that don't require sign in, how do you capture the lead?

**KSA** · 06-05-2006, 09:14 PM

Originally Posted by GeorgiaCoastal

For those of you that don't require sign in, how do you capture the lead?

Hello from a fellow Georgian.

From what I've seen, some people have good luck requiring login before using their home search. For many others, it's more like you have to get the visitor to capture you. If you make your website a great place for visitors to use as their real estate research headquarters, the probability is that they will contact you when they're serious about talking to an agent.

Look at the stats, from the CAR Survey in 2005:

Internet Buyers
Time Spent Researching: About 5 weeks
Time Spent with an Agent Before Purchase: About 2 weeks
Number of homes shown: About 6

Traditional Buyers
Time Spent Researching: Less than 2 weeks
Time Spent with an Agent Before Purchase: About 7 weeks
Number of homes shown: About 14

These stats say 2 things to me: 1) you're better off working with an Internet Buyer because the process moves faster, and 2) you need to give the Internet buyer their 5 weeks of poking around.

Think of it this way. What would you do if you tried on a pair of shoes in a store, then decided to check out a few other stores. But you couldn't leave the first store because the salesperson that brought you the shoes demanded to know your name and email address before you left.

Hmmm....

Kathleen

**543LISTguy** · 06-29-2006, 07:02 PM

Originally Posted by GeorgiaCoastal

For those of you that don't require sign in, how do you capture the lead?

If they are serious buyers and find something they like they will call you!

I have also had alot of people tell me that they continued to use my site specifically cause i didnt have a sign in.