Google SEO Gets A Bit Tougher-Universal Serach

**HHI Golf Guy** · 05-17-2007, 09:28 PM

In its latest technological leap, online search leader Google Inc. (GOOG) will begin showing videos on its main results page Wednesday along with photos, books and other content previously separated into different categories.

Under a new "universal search" approach that Google began rolling out Wednesday afternoon, some requests will produce more than just a series of links and snippets pointing to other Web sites.

As an example, the results to the search request "I have a dream" will include an actual video showing Martin Luther King Jr.'s famous 1963 speech, along with the usual assortment of Web links.

And it looks like news sites will also receive a boost:

[quote]More news stories and local information pertaining to search requests will be displayed on Google's first results page

**ColoradoHomeHelper** · 05-18-2007, 08:40 PM

Good read, thanks golf guy!

**mayorm** · 06-21-2007, 01:14 AM

very interesting article.. thanks for posting it here..

**leadsearchsolutions** · 07-10-2007, 11:59 AM

I completely disagree.

With the release of universal search there are many terms that would previously have been dominate by the first listing being Google local results. Now with the universal results the local results are showing up sometimes halfway down the page, leaving the top spots for good old fashion site listings. And if you've ever tried to optimize in Google local you know it ain't easy. Much easier to dominate universal results.