Google's Update to Search Engine Optimization reports

**sandramorales** · 01-26-2012, 08:58 AM

google did a significant Update to Search Engine Optimization reports in webmaster tool.Starting today, Webmaster Tools will update how they calculate data to make it better match expectations about what a search engine ranking really means. Previously google used to report the average position of all links to your site. Now your Google Analytics reports will be updated to reflect the first position.
Check this for further reading
http://analytics.blogspot.com/2012/01/up...timization.html

**Altinkum Homes** · 01-28-2012, 12:44 AM

Yes I saw this but am not sure it is any real improvement.
For instance, if your site was no.1 at the start of the reporting period, but has been slipping over the weeks and is no.20, the report isn't going to reflect that. It will show the highest ranking, i.e. no.1. Or am I missing something?

**WinaltHome** · 02-14-2012, 02:07 AM

We cannot always rely on reports and other things that webmasters says about Google. They know something of course, but we should always weigh these things to know whether they are true or not at all.