Hi guys I am a website designer who has a lot of small business clients and I'm looking at starting to offer SEOservices. I'm not really into Internet Marketing as such but I like to pay attention to what is going on in this industry and I get a lot out of following some of the guys doing well here.

I am after some feedback on how to structure the program. I'm thinking of charging something like $100 a month and for that I will do a few hours work. What I'm really interested in is people's thoughts on how to best spend the time for maximum return. I only want to use techniques that don't run the risk of the client getting slapped by Google and I'm prepared to outsource if people can recommend good providers for certain aspects of it - i.e. directory submission, general link building, blog commenting etc. But budget will be tight so any outsourcing will have to be pretty cheap.

These are real businesses (i.e. bricks and mortar type businesses) not online businesses.

Thanks in advance I'm also actively digging around this forum and other places and gradually building up my list of ideas.