Adwords Question about Keywords

**ChrisF79** · 07-21-2006, 03:10 PM

Greetings,

I have a site up for Naples Florida Real Estate and of course, I'm doing a lot of google adwords advertising using the common real estate keywords. I'm reading in a lot of places to find keywords that aren't used very much but would drive interested people to my site. One thing I did was I put a list of golf courses on my site and advertise Naples Golf Courses at only about $0.12 a click. What else could I add to my campaign to help me?

**HHI Golf Guy** · 08-26-2006, 11:29 PM

Do you want bulk traffic to your site or potential buyers?

In my experience generic keywords may bring you traffic, but they lead to very little conversions (viewing featured listings, viewing MLS listings, filling out a form, visiting the contact page, etc.).

What I always tell my clients is that they are better off targeting 100+, highly specific keywords for $.05 to $.10 per click that get 5-10 clicks each per day than spending $0.20 - $1.00 per click for generic terms that get 50-100 clicks per day. Why? The generic clicks are more likely to bring "window shoppers" than potential home buyers. No offense to Derek intended (and making the assumption that he is talking about a real estate site) , but how many potential homebuyers are searching for Dave Mira or skateboard parks?

Do you have any private, gated communities in your area? If so, I would target those KW's. More than likely, people searching those phrases are i terested in properties or amenities in those communities. If you have any golf communities in your area (public or private) I would target those as well.

Do you have any age restricted communities in your area (like Sun City, The Villages, etc.)? Try those.

Think about all of the segments in your market, then drill down further within each segment and target those KW's.

Since you are using Google PPC, you should also sign up for Google Analytics to track your PPC traffic. Be aware, there is a wiating list for Google Analytics. It might take 2-3 weeks before they allow you to sign up.