Hello,

I am conceptualizing a model indicating different options on the number of ad impressions.

As we all know the selected keywords are the dominant factor for the number of ad impressions on google. I was just wondering if there are other factors influencing the number of ad impressions, as for example the ad text or landing page.

Do you have any comments on this? Do you know of other factors influencing the number of ad impressions, besides selecting keywords. If yes, in which direction does the factor influence the resulting number of ad impressions?