adword beginner question

**lekkiproperty** · 04-12-2011, 11:46 AM

Hi real estate forum members. i am considering using google adwords, but i am a novice. i checked google traffic estimator for some keywords in my area and the cost and i found out that the estimated Avg. cpc for most of the keywords is 0.05 cent. I want to know if it's possible to bid below the 0.05 cents shown in estimated AVg. cpc

**reedp79** · 05-07-2011, 04:19 PM

I would be interested in the answer to this question as well. Im looking to do the same thing.

**reedp79** · 05-07-2011, 04:20 PM

Also, Is this the same as their pay per click advertisements? Ive seen where you can have a budget like $5 per month and stick to it.

**hardwoodionas** · 06-26-2011, 11:57 PM

There are two price indicators in Adwords...the estimated bid and the minimum allowed bid. The estimated bid is only issued for guidance to help you estimate the volume of traffic you'll receive if bidding the specified amount.

In many cases, Google overstates the $ amount you'll need to spend for the keyword in order to get decent traffic. However, as a rule of thumb in Adwords you should start your campaign with a higher bid, and after you get a decent CTR so that your ad gets a good quality score you can lower it and see what happens.