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12-10-2010, 01:16 PM #11
Fixer Upper
- Join Date
- Dec 2010
- Location
- Orange County
- Posts
- 70
Good point, CTR is definetely something a lot of people dont understand and tend to mis-manage their adwords due to this. Good post.
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01-09-2011, 09:39 PM #12
Fixer Upper
- Join Date
- Jan 2011
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- 18
Longtail is definitely a way to get cheaper clicks. Furthermore you can target your audience way better and afterwards know what they were looking for.
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01-25-2011, 06:26 AM #13
Condominium
- Join Date
- Aug 2010
- Posts
- 153
PPC can be useful, but it can become expensive very fast for individuals/organizations that do not understand how to design an effective PPC campaign. As others already mentioned, using longtail words is a great way to get better conversion rates from your prospects (since the ad is more targeted), and saves money also, since there is less competition for these words (generally).
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