Adwords Beginners Tip

**FBofficesapace** · 01-22-2010, 12:03 AM

thanks for sharing... always keep a close eye to your competitors - a must to any business

**FBOS** · 01-22-2010, 01:12 AM

Adword really helps a lot in making a lead. Plus you can get rewards if you work hard. Thanks for these tips.

**josephcounseling** · 04-18-2010, 01:54 AM

Great tips, i am newbie to adsense and adwords market and these little tips can be very useful for me....

**buy foreclosed homes** · 05-29-2010, 08:49 AM

Would you make a group for each keyword or just group the same types of keywords in the same group?

**buy foreclosed homes** · 05-30-2010, 07:20 AM

Awesome... thanks for the info!

**TrafficCopSmith** · 06-08-2010, 05:51 AM

Originally Posted by Jenie0109

1.Don't use broad matching
2.Use dynamic titles
3.Use global negatives
4.Turn off content targeting and search network
5.Test different creatives and positions
6.Optimise your landing page
7. Optimise your creatives
8. Track conversion and ROI (Return On Investment)
9. Work out your CPA (Cost Per Acquisition)
10. Don't enter into bidding wars
11. Set a weekly budget and stick to it
12. Geotarget
13. Organise your campaigns into adgroups
14.Keep a close eye on your competitors

4. I would definitely recommend turning off the content network, but keep the search network. I actually see higher conversion rates on the search network than I do on Google at times.

6. Since you are trying to generate leads, put a contact form on every page you have.

8. To track ROI, setup goals in analytics to track which keywords converted for you.

I'll add my own:

Don't make quick decisions. If you are targeting a small area, it might take a couple months for you to know what is working and what isn't. It might hurt, but let a keyword or ad get a couple hundred clicks before you decide to pause it.

**wryan** · 09-25-2010, 10:21 AM

Be careful! If you don't really know what you are doing you can easily waste a lot of money. The key to using Adwords is having your ads link to a solid landing page on your site.

**OClife** · 12-10-2010, 01:13 PM

great article, looking to get the most out of my adwords campaign right now. What do you guys suggest for best auction prices for the real estate market?

**cskMicro** · 02-22-2011, 03:00 PM

Increasing your Click Through Ratio (CTR) will help you reduce your Cost Per Click as Google will ultimately prefer an Ad that gets clicked or clicked more than one that doesn't, it makes them more money! Therefore, the higher you bid is not necessarily a guarantee of getting impressions / position.

Improve CTR by improving your Ad Copy.

Make different Ads for different Keywords or Keyword Groups (keep different Ads separated into Ad Groups for easier Admin)

Put the keywords into the Ad if possible and if it makes sense to do so

Put trigger words into your Ad.

Run two Ads within an Ad group so they compete against eachother and see which one performs the best. Delete the worse performing Ad, tweak the better performing Ad into a new one and let those two compete, then rinse & repeat