Thread: Cutomer Focus !

I cannot stress enough how true this is!
Customer service is everything.
I am not in the real estate business myself but work with mortgage brokers and realtors so much, that I do get a feeling for what works and what doesn't.
We have given a mortgage lead to a local mortgage broker who then didn't close the deal despite of the great offer he brought to the table.
We later asked the cutomer why he didn't want to go with him and he said he chose to pay more somewhere else because he didn't feel comfortable with the guy.

making a client feel comfortable and connecting is #1.
When you have a web site, you should use the opportunity to make a good impression right away.
There are a some great writers like Terri who do things just right.
many search engine optimizers get so tunnel visioned that they get their clients ranked but the visitors don't convert to clients easily.

The most important thing when it comes to writing text should be not talking to search engine but presenting your values, believes and of course all the good things you have to offer as a professional as well as a human being.

We are all human and connecting is what it's all about

Mike

http://www.national-real-estate-dire...read.php?t=174

Glad you agree!

Kathleen

I used to manage those Quiktrip convenience stores in Atlanta ... tought me about customer service

I can imagine. Anything quick is a great teacher. I was a teller on the drive-in window of a bank one summer.

Everyone was in a hurry, and you should have seen the look on the guy's face after he chased around the parking lot to catch the paycheck that had blown out of the drawer!!

K

One thing I have learned: customers will forgive you almost ANYTHING.
What they won't forgive are carelessness and/or rudeness - @ all!

Indifference is also a big factor. Your customer should feel you care about them and that their business is important to you. I mainly patronize stores where I am remembered and greeted. When living in Miami, I used to get prescriptions filled at a local Walgreens pharmacy. Granted that they are busy and see a lot of people; however, one tech that used to wait on me frequently would ask my name each time I was there. People usually remember me and he finally got me angry. He had a blank, mindless expression on his face - just like a robot. The last time I went in there, he asked me how to spell my last name (again) which is ARNOLD. A very easy name to spell. I responded, "It is spelled the same way as the last 20 times you asked me." Last time I went there...........

Here in Vegas, the pharmacists are really nice, friendly and personal.

I agree Terri...Our world has lost touch...Unfortunetly we often are treated just like another number! And that is just not right!

When I receive very good customer service - whether it be from a cashier at Walmart or whatever - and the Customer Service Dept. has a feedback form, I will fill it out to be sure that employee is commended. This provides encouragement to employees to "keep up the good work" and lets management know that some of their customers pay attention to good service. If I get poor service (bad attitude, indifference, etc.), I will fill out a form with this information as well.