Thread: Search Engine Optimization

I have been a Realtor and Real Estate Broker for several years and recently started my own Real Estate company and am also part owner in a marketing firm that specializes in web site design and SEO.

To get an idea of what is possible- do a google, yahoo, or MSN search for "Indiana's coolest guy" "Indianas coolest dad" or "Indianas Awesome dude". I've had the site for years and have ranked it #1 for these and other terms. (a little qualifier here- each search engine uses different algorithms and therefore the site ranks differently for each search engine- and don't forget it's a personal goof-off site) The funny thing is, the url is actually a sub-domain of my home ISP. I get storage space on their servers since I pay for my phone/internet thru them.

The site is just a personal website for me and my family and is a joke with friends and family, but it shows what is possible. It amazes me to see business Websites that aren't designed to be search engine friendly.

Hey there,

I do not think they are very competitive keywords

Well, at least they are not compared to the real estate industry.

You know something I was reading the other day that was very funny.

I was searching for ways to avoid google penalizations for link building that seems unnatural. I read something about a "google bomb" so I did a search for that.

I was reading the history of this and it said that people used the anchor text "more evil than Satan himself" and microsoft's website was rank #1

I have nothing against microsoft, but it was funny because I had an instructor that always said this. I had no clue why until I read that. I think it was on WIKI.

Sincerely,
Travis Walters

If your real estate website was in the top 10 for Indianapolis Real Estate, that would be impressive Good luck with the new real estate company!

he is right though... you see many real estate websites with no titles, and no internal text links... no SEO at all... or some sites are all flash... LOL and they never get ranked... I once read a book that said a bunch of people got together and linked the word "idiot" or something like that to clinton's website... LOL and it came up #1 for that search term...

Keywords in your titles can be tricky too - being number one in one area is good if that area is producing but if another area is where the sales are and your site is optimized totally for the wrong neighborhood it could be devastating to your business.

Sometimes broader search term on your site and more specific on a blog behind your site is more impressive and will give you the google juice you need and crave.

Originally Posted by VegasRealEstate

If your real estate website was in the top 10 for Indianapolis Real Estate, that would be impressive Good luck with the new real estate company!

If I could get any site to rank for any competitive term like that in 30-60 days from creation- it would be extremely impressive. SEO takes time, you don't want it to take forever, but there are issues outside your control. I am already ranking naturally for some of the 1st stage keywords that have been picked and am moving up on stage 2 keywords. Thanks, and keep the luck coming. I'd rather be lucky than good any day.

I'd rather be lucky than good any day.

I couldn't agree more

This is very how people use anchor texts.

I have to agree with the comment about the competitiveness of your
#1 ranked terms.

Anything RE related is extremely difficult to rank for, but if you continuously add content and relate your website to Indianapolis real estate you should begin to improve your SERPs (or your clients).

Best of luck!

I don't think its very difficult to rank in top ten for your keyword phrase. All you have to do is work hard. Link your site to high PR websites etc etc... It costs time & money but its worth it in the end.