Should I Target a Specific Market?

**rubystone** · 02-06-2008, 11:14 AM

I have an adorable cape-style cottage in northern Vermont that has formerly been a residence and thanks to a rezoning by the town is now in a heavy commercial district. It's presently listed for sale as commercial property. Last year a commercial RE agency listed it alongside the "high rise" type buildings in the area. If you saw it you'd see how inappropriate that was. I rather see it home to an antique shop, an art studio, or other specialized small shop or office. It's surrounded by perennial gardens and is a real traffic calmer on this buy highway in the summer time. So my question is how do I actually target a specific market such as those mentioned? Or would I be hindering the sale by doing so? Thanks in advance for any advice!

**krolfe** · 02-06-2008, 05:43 PM

You need to just market it for sale as the commercial property that it is. You can't really choose who purchases the property. If you really want to find a business of that kind you could send out information on the location to those types of companies. That's about all you can do. Good Luck on the sale of the property.

**Mike Taylor** · 02-07-2008, 04:44 AM

Since its commercial now, is the land worth more than the property? Some people might not want the house at all, but rather the land.

**rubystone** · 02-11-2008, 04:05 PM

There was a residence-turned-commercial property nearby that was for sale for a couple years. They did what you suggested and leveled the place. The house, the garage, both gone. It looks alot bigger now that's for sure and it sold. But my place has character and is surrounded by perennial gardens. The realtor I was listed with last year said it would take "an emotional buyer" but one would come along. (I still don't understand what that means exactly.)

So in answer to your question...I think I could sell it easier without the house on it but I don't think I'd get as much for it plus I'd have the expense of demolition. It was worth considering though.