ConsiderThis
07-09-2005, 06:09 AM
What I used to do, with considerable success, was send out postcards of my listings to Realtors who I knew did a lot of business.
I got the idea because I live in Santa Fe and art galleries consistently do that to announce shows.
What I did was take pictures of the property, then choose 5 or 6 that I liked, and I showed them to everyone in the office. There were onlly about 9 or 10 of us. Each person chose their favorite, and I recorded the answers on the backs. The photo that was the favorite, was the one I used. I'd get a few dozen copies made, and then I'd glue them to card stock that was cut postcard size. Later the front desk person did a lot of the cutting and pasting for me.
Under the photo I'd write a caption, and on the back I'd handwrite a message, basically the features, and I'd ask the agent to please show the property.
I hand wrote them because I had read that hand writing makes a strong impression on people. But I think that you could write something in a distinctive font, copy it on, then sign it by hand in another color ink.
See, what this does is market your property, but it also markets you. So people think about you and want to show your properties. Only I have no idea if things are still the same because IRS put me out of business back in 1994. http:www.health-boundaries-bite.com/BoundLetters/1991Levy-for1984.html
I'll give you one example of how I knew the postcard thing worked: I called up another agent and asked about their listing, but it was under contract. I asked if they knew of anything else, like it. They said, Oh wait, I just got a post card about a property, let me see... So obviously in that case they didn't associate it with me, but they did remember the card and they were talking about it.
:)
I got the idea because I live in Santa Fe and art galleries consistently do that to announce shows.
What I did was take pictures of the property, then choose 5 or 6 that I liked, and I showed them to everyone in the office. There were onlly about 9 or 10 of us. Each person chose their favorite, and I recorded the answers on the backs. The photo that was the favorite, was the one I used. I'd get a few dozen copies made, and then I'd glue them to card stock that was cut postcard size. Later the front desk person did a lot of the cutting and pasting for me.
Under the photo I'd write a caption, and on the back I'd handwrite a message, basically the features, and I'd ask the agent to please show the property.
I hand wrote them because I had read that hand writing makes a strong impression on people. But I think that you could write something in a distinctive font, copy it on, then sign it by hand in another color ink.
See, what this does is market your property, but it also markets you. So people think about you and want to show your properties. Only I have no idea if things are still the same because IRS put me out of business back in 1994. http:www.health-boundaries-bite.com/BoundLetters/1991Levy-for1984.html
I'll give you one example of how I knew the postcard thing worked: I called up another agent and asked about their listing, but it was under contract. I asked if they knew of anything else, like it. They said, Oh wait, I just got a post card about a property, let me see... So obviously in that case they didn't associate it with me, but they did remember the card and they were talking about it.
:)